Sherrilynne Starkie

MAY 7, 2013

Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience. Blog comment policy. PLEASE LIKE MY FACEBOOK PAGE. Some tried and true tactics are include and some new ideas too. 12 Things To Do After You’ve Written a New Blog Post infographic. Top tips for bloggers and brands.

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List Policies Blogger Newsletter 372

Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. This will be a list of all the specific URLs where the selected event has occurred during the time period you chose. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end. How do I find it?

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Eventful Conversation Facebook URL 179

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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Groups Groups Communities Engagement 240

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Since that user is on your email list, you send them an email (coincidentally) later that day.

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Conversation Facebook URL Report 195

Jon Loomer

MARCH 13, 2022

While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. Build Your Email List. Build your funnel by building your email list with ads. Build Your Remarketing Lists. How do you find success with Facebook ads while managing a tight budget?

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Facebook Buy Discount Cost 215

Jon Loomer

APRIL 5, 2021

Facebook established Aggregated Event Measurement, the 8-event limit, and other protocols in response to iOS 14 and privacy rules related to tracking. Facebook’s actions have been largely reactionary, and we should expect many changes and adjustments as we go. But first, let’s explain the Public Suffix List.

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Conversation Facebook Eventful Aggregator 216

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. Publisher Lists.

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Video Facebook Report Publishing 171

Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. “Attribution” is how Facebook gives credit to an ad for conversions. This setting impacts two things: How Facebook optimizes ad distribution. How Facebook reports conversions.

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Facebook Conversation Report Advertising 195

SocMed Sean

APRIL 26, 2022

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. When you click on the Facebook app, it shows an unread Messenger chat, but when you go there, no unread message exists.

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Issues Facebook Notification Posterous 246

Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). It simply means that some are redundant and are being combined (again, from Facebook). Flows are changed. Engagement.

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Campaign Facebook Advertising Overview 205

Hootsuite

MARCH 7, 2022

But through it all, comments have remained mostly the same—for over a decade, they’ve stood faithfully (and publicly) below every post. So we’ve had plenty of time to master the art of managing Instagram comments. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

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Comments Instagram How To HootSuite 103

agora pulse

OCTOBER 5, 2017

Do prospects and customers comment on your Facebook ads? Comments on your ads tell you several things about your business – like how they perceive your product, service, or business in general. You can reach out to them and ask for a testimonial, or use their comments as motivation to plow ahead. I bet they do.

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Comments Tools Facebook Comparison 116

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Study Facebook Advertising Research 200

Jon Loomer

JUNE 7, 2023

Yet, you have a new business with no email list and virtually no website traffic. On the flip side, maybe you get 500,000 website visitors per month and have an email list of over 100,000 people. If you sell coffee beans and have a significant list of customers, these are people who are likely to buy again and again and again.

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Facebook Buy Software Advertising 169

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

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Facebook Aggregator Upcoming Engagement 209

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Facebook Engagement Advertising Types 213

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

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List Facebook Feed Feedly 190

Jon Loomer

OCTOBER 30, 2023

Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Subscription Details Beginning in November, users in The European Union, EEA, and Switzerland will have the option of signing up for a paid, ad-free subscription on Facebook and Instagram. Let me know in the comments below!

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Instagram Facebook Privacy Advertising 195

Jon Loomer

MAY 3, 2017

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. You may have come to my site to read a tutorial about how to get the most out of Facebook ads. Facebook, generally, and Facebook ads are very important. My List Drives Traffic.

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List Strategy Real Estate Newsletter 155

Jon Loomer

APRIL 11, 2022

The Facebook Pixel Helper (is it the Meta Pixel Helper now?) The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. If you do, you can add the Facebook Pixel Helper browser extension. Let me know in the comments below! What is it?

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Facebook Eventful URL Consultant 197

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. The result was a whole bunch of comments. But, it certainly felt like there were themes of comments I was getting, and they far outnumbered those that seemed to reflect a knowledge of what this feature actually was.

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Facebook Apple LinkedIn Publishing 169

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Facebook has had so many years to get this right. No filters.

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Advertising Facebook Privacy UGC 198

Jon Loomer

SEPTEMBER 22, 2020

I hear a lot of chatter about how time-consuming creating Facebook ads within Ads Manager can be. Here’s a simple tip for saving loads of time creating Facebook ads… Click To Tweet. Did the list of interests include “Facebook for Business” or “Facebook for Local Business”?

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Facebook How To Advertising Template 175

Jon Loomer

OCTOBER 9, 2022

As you likely know, there are special rules that Facebook advertisers must follow to run ads related to politics and social issues. But, Facebook specifically lists the following actions that won’t be allowed. Facebook recommends getting this done by October 18. Let me know in the comments below!

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Issues Facebook FAQ Resources 186

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Facebook can count conversions even if no one clicked. You target people who are on your email list. Look, Facebook (or Meta or whatever) has its reasons for removing this. I hope that Facebook is working on a solution.

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Facebook Advertising Conversation Report 194

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. In this post, we’ll provide a list of options that you still have available to you that haven’t been impacted. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. A Clarification.

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Facebook Instagram Advertising Engagement 207

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Lookalike Audiences allow you to create bigger audiences of people similar to those who are already connected to you (email list, website visitors, page engagement, and more). Facebook uses the targeting you select as a guide.

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Facebook How To System Advertising 212

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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Publishing Tools Brands Facebook 94

Twenty4 Social

OCTOBER 19, 2020

Learn How To Make More Money With Email Lists. In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. Ok friend, the first step we need to take is to build an email distribution list. How to Make Money Via Your Email Lists.

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List How To Influencer Course 90

Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. In short — YES! Read on to learn how….

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Facebook Analysis Instagram Tools 216

Jon Loomer

NOVEMBER 30, 2021

The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. But so do factors that set you up for success, like strong brand recognition and a built-in audience via website traffic and email list. Let me know in the comments below!

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CPM Facebook CPC Cost 202

Jon Loomer

MARCH 21, 2022

You should be skeptical of too-good-to-be-true traffic results coming from Facebook ads. When you optimize for engagement, links clicks, landing page views, or any other surface-level actions, Facebook doesn’t care about quality. The optimization, in Facebook’s eyes, did its job. There are ways to check. Not one bit.

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URL Facebook How To Analytics 199

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. If no partners are listed, you’ll need to share it! Let me know in the comments below! The post Where Are My Client’s Hidden Facebook Events?

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Eventful Facebook Conversation Issues 215

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. I use the Facebook campaign name dynamic parameter for campaign name.

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URL Facebook How To Analytics 210

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you remove an event from your configuration list in this process, any ad sets optimizing for that event will be paused. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

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Advertising Aggregator Facebook Eventful 217

SocMed Sean

JUNE 22, 2018

Is there a way that I can block a person from sharing things on Facebook, without unfriending or blocking them? Facebook provides you with a pretty broad range of tools that can help you determine who can see, and therefore, share your posts. In fact, I employ this practice on my personal Facebook account. I hope you can help.

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Facebook Privacy Construction Mobile 213

Jon Loomer

JANUARY 22, 2020

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Facebook ads are distributed based on an auction system. Facebook considers anything over 20-percent to be high competition. Let me know in the comments below!

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Tools Facebook Cost Overview 216