Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Facebook benchmarks. Across all industries, brands publish an average of 7 Facebook posts per day. Engagement sent by brands.

Industry 123

Industry Real Estate Social Media Sports 123

SocMed Sean

MAY 19, 2022

Having trouble understanding all the icons and symbols in the Facebook Messenger app? Since the Facebook Messenger app split from the Facebook app a few years ago, Facebook Messenger has become more complex and the icons may be less familiar. What do the Facebook Messenger icons mean?

Facebook 245

Facebook Notification Process Conversation 245

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. That information is withheld and you’re forced to watch to find out.

Video 202

Video Facebook Policies Feed 202

Social Media Strategies Summit

MAY 25, 2021

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. What is social media monitoring (and why does it matter so much)?

Campaign 125

Campaign Social Media Tools Hubspot 125

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

CPM 196

CPM Facebook Sample Samples 196

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. One approach is using URL parameters.

URL 204

URL Examples Facebook Analytics 204

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. Luckily, there is a way to get this information.

Video 194

Video Facebook Metrics Feed 194

Jon Loomer

AUGUST 28, 2022

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. It won’t use information like age and gender or certain demographics, behaviours, or interests. Facebook isn’t particularly helpful on this point. Let me know in the comments below!

API 214

API Facebook Course Issues 214

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” It’s been around long enough for Facebook to develop this further. Let me know in the comments below!

Metrics 194

Metrics Facebook Advertising Report 194

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. The result was a whole bunch of comments. But, it certainly felt like there were themes of comments I was getting, and they far outnumbered those that seemed to reflect a knowledge of what this feature actually was.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

How To 199

How To Facebook URL Cost 199

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

Facebook 205

Facebook Aggregator Eventful URL 205

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. Let me know in the comments below!

Content 211

Content Facebook Groups Groups 211

Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS?

Strategy 201

Strategy How To Facebook Meeting 201

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 We’ve had a free Facebook and Instagram up until now.

Advertising 185

Advertising Instagram Facebook Privacy 185

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

Eventful 202

Eventful Report Facebook Aggregator 202

Jon Loomer

OCTOBER 2, 2020

This is also the case in the Page Posts area of Ads Manager… Facebook took away the ability to edit link previews as part of ongoing efforts to combat clickbait and misinformation. Offenders would edit that information to mislead readers. There are many reasons why you might want to edit this information.

Facebook 176

Facebook How To Publishing Course 176

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Those you target will comment, like, and share your ad.

Organization 212

Organization Conversation Facebook Metrics 212

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. It’s trained to provide responses based on the information it’s been fed. You can do this, too.

Strategy 208

Strategy How To Facebook Training 208

Jon Loomer

NOVEMBER 11, 2020

We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Enter Business Details.

Badge 210

Badge Facebook How To Advertising 210

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Those parameters will tell me the following: Source was Facebook.

URL 210

URL Facebook How To Analytics 210

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

Facebook 161

Facebook Marketing Eventful Social Media 161

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Impact of Competition.

Cost 216

Cost CPM Facebook Compete 216

Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

Facebook 187

Facebook Authentication Review Report 187

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Once you uncover this information, you can take additional action. Let me know in the comments below! The post Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On appeared first on Jon Loomer Digital.

Video 178

Video Facebook Report Publishing 178

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. Your ad may be fine.

Facebook 213

Facebook Policies Issues Reputation 213

Jon Loomer

JANUARY 10, 2022

Auction Overlap, most often confused with “audience overlap” is a potential issue faced by Facebook advertisers, usually because they are targeting similar audiences in multiple ad sets. When their ads are about to enter the auction, Facebook first chooses the ad with the highest total value. What is Auction Overlap?

Facebook 202

Facebook Overview Compete Notification 202

Jon Loomer

OCTOBER 2, 2020

This is also the case in the Page Posts area of Ads Manager… Facebook took away the ability to edit link previews as part of ongoing efforts to combat clickbait and misinformation. Offenders would edit that information to mislead readers. There are many reasons why you might want to edit this information.

Facebook 147

Facebook How To Publishing Organization 147

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. For more information on sharing custom conversions, read this post. Let me know in the comments below! The post Where Are My Client’s Hidden Facebook Events?

Eventful 215

Eventful Facebook Conversation Issues 215

agora pulse

NOVEMBER 27, 2017

And of all engagement, actual comments rank towards the top. This just as true for YouTube as it is for Facebook or Twitter, even though it isn’t always thought of as a social networking site. Comments in particular generate discussion, which means more engagement and more people wanting to engage with your content.

Comments 142

Comments YouTube Video How To 142

Jon Loomer

JANUARY 22, 2020

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. Facebook ads are distributed based on an auction system. Split and Lift Test.

Tools 216

Tools Facebook Cost Overview 216

Jon Loomer

MAY 17, 2022

Historically, the low quality of leads has been a knock on Facebook lead ads. Because it’s so easy to complete an instant form (basic contact information can be auto-populated from the user’s profile), users sometimes don’t even recall opting in. Let me know in the comments below! This update could help.

Content 201

Content Facebook Hosting Features 201

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Doesn’t volume assist Facebook with optimization and delivery?

Facebook 212

Facebook Privacy Advertising Report 212

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Accessing Business Accounts.

Brands 155

Brands Facebook Issues Privacy 155

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

Activities 205

Activities Facebook How To URL 205