Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 205

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Those parameters will tell me the following: Source was Facebook.

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URL Facebook How To Analytics 210

Ari Herzog

DECEMBER 19, 2012

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. This time, I want to ask a different question.

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Comments Disqus Facebook Blogosphere 119

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. Setting it up manually or with Google Tag Manager is also technical and complicated (at least if you’re not super technical yourself). ” Search “Facebook for WordPress” ( you can also download it here ).

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API WordPress Conversation Facebook 206

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Facebook Aggregator Eventful URL 206

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

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Facebook Aggregator Upcoming Engagement 209

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

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Eventful Report Facebook Aggregator 203

Jon Loomer

DECEMBER 1, 2019

This process just became a lot easier with Facebook’s new automatic translation feature. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature. Facebook actually will offer a translated version of the comment to you.

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Features Facebook Course Process 198

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Those you target will comment, like, and share your ad.

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Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

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Conversation Facebook URL Report 195

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. What about Google Analytics?

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Facebook Report Advertising Price 217

Sherrilynne Starkie

JULY 19, 2012

Now you can use voice commands to use Facebook thanks to a new app, Friends Aloud , created by VoiZapp Inc. It lets users access, listen to, and post status updates and comments – all by voice. Some voice command features include: •hearing the latest Facebook newsfeed posts and comments read out. The social customer.

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Facebook Newsletter Features Google 322

Small Business Mavericks

OCTOBER 11, 2011

How many different blog comment applications are out there? If you are a WordPress user, then you know you don’t need to add a plug-in or application to encourage comments on your blog. However, you can add comment management services like Disqus or CommentLuv. But what if Google+ had a blog comment system?

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Comments Google Disqus WordPress 98

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger. Think Google and Alphabet.).

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Facebook Virtual World Advertising News 203

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. Watch it below… @jonloomer Use ChatGPT to generate Facebook ads campaign strategy ideas.

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Strategy How To Facebook Training 208

SocMed Sean

JUNE 9, 2013

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

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Google Syndication API HootSuite 273

SocMed Sean

APRIL 9, 2018

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums. Facebook just hasn’t extended this feature to Groups at this time. Before you say it…I know. THIS SUCKS! –Sean.

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Groups Groups Facebook Features 246

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. Commenting. About Webinars. This is a big deal.

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Facebook How To Hosting Groups 190

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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Eventful Facebook Upcoming Conversation 212

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 154

Conversation Facebook URL Report 154

SocMed Sean

FEBRUARY 1, 2012

Here we go again…Google treading in areas that it just doesn’t seem to “get” Don’t get me wrong. I am a HUGE Google fan, owning Android phones, using GMail as my email client, and Chrome as my primary browser. And, of course, I use Google as my search engine of choice. Not yet Google!

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Google Twitter Facebook Creative Commons 220

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Sometimes the comments are even better than the post.

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Comments Disqus Social Graph Blogger 220

Jon Loomer

MARCH 4, 2021

You can find this in Facebook Analytics by creating a filter for people who used a particular app or device (select iOS for Device OS). You can also use Google Analytics by going to Audience > Technology > Browser & OS and then select “Operating System.”. Understand Facebook Advertising’s Role in Results.

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How To Facebook Advertising Eventful 210

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

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Activities Facebook How To URL 205

The Social Media Incubator

MAY 4, 2011

Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company&# page on Facebook. One of the mysteries of Facebook, solved. Tagged as: admin facebook , branding , C.E.L. Thanks, Caroline !

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Comments Social Media Facebook Small Business 100

Ignite Social Media

FEBRUARY 26, 2024

You thought Google Wave was “the answer,” but knew that Google Plus circles were definitely not; 5. You once programmed Facebook Tabs for six straight months; 6. Facebook Business Manager may be causing your blood pressure issues; 10. You had to manually add likes, comments and shares to an Excel sheet; 13.

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Flash Mob Social Media Marketing Meme 157

Waxing UnLyrical

APRIL 19, 2013

But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

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Google YouTube Travel Questions 239

Bill Hartzer

MARCH 13, 2019

It appears that several are mentioning that Facebook has been having issues today, March 13, 2019. Based on a few posts and comments that I’ve made on posts today, I’m seeing errors. I don’t know if these are being posted or commented on–or if comments are going through or not.

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Facebook Domain Name Consultant SEO 127

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. But, you can do it.

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API Conversation Facebook How To 207

Hootsuite

APRIL 26, 2021

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. The purpose of the Google My Business Messaging feature.

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Examples Google HootSuite Notification 122

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results. There are other sites where comments reach a more meaningful level, and often lead to much deeper conversations.

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Comments Social Media Foursquare LinkedIn 161

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar.

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WordPress Analytics Comments Google 147

Jon Loomer

MARCH 30, 2020

Webinars, Facebook Live, team meetings, social events, and consultations. METHOD: Facebook Live to a private Facebook group using Ecamm Live. I have streamed more than 300 weekly webinars to the PHC – Elite Facebook group, hitting 300 just a few weeks ago. Live Interviews on My Facebook Page.

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Software Facebook Training Hosting 218

The Social Media Incubator

NOVEMBER 8, 2011

Remember that funny post your friend shared on Facebook last month, but now you can’t seem to find it? The search engine giant will soon begin indexing posts on Facebook and other sites and showing those comments in Google search results. Are your online posts and comments meant to be private or public?

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Google Facebook WordPress Policies 117

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. Commenting. About Webinars. This is a big deal.

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Facebook How To Hosting Groups 143

SocMed Sean

FEBRUARY 2, 2018

Facebook has added Stickers and Feelings, that can be added to posts, but I didn’t really like anything they had. Some of the searches I tried were: Adding icons to Facebook posts. Copy and paste an icon to a Facebook post. List of icons that can be added to a Facebook post. Do so in a comment.

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Facebook Resources List Examples 199

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

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Facebook How To Metrics Hashtag 123