Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. Facebook Explore Feed: The Test. Facebook Explore Feed: The Fallout.

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Jon Loomer

AUGUST 7, 2017

Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience as engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. I use Instant Articles.

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Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. Facebook ad policies don’t specifically call out watchbait, but there are references to sensational content, misinformation, deceitful practices, and misleading claims. Even posts recommended by Facebook.

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Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

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Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

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SocMed Sean

APRIL 26, 2022

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. When you click on the Facebook app, it shows an unread Messenger chat, but when you go there, no unread message exists.

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Ignite Social Media

JULY 1, 2016

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.

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Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. The comments I’ve seen about it make that obvious. None of that was possible.

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Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Finally, you have to check at least Facebook Feed. This is their answer to TikTok.

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Jon Loomer

NOVEMBER 11, 2021

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. How you access the Podcasts section of your Facebook page will depend upon whether you have the new Pages experience. .”

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Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. Let me know in the comments below!

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Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. The result was a whole bunch of comments. But, it certainly felt like there were themes of comments I was getting, and they far outnumbered those that seemed to reflect a knowledge of what this feature actually was.

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Jon Loomer

APRIL 12, 2022

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? You can’t think of the Facebook ad auction as the stereotypical auction with a fast-talking auctioneer and the item on the auction block going to the highest bidder.

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yMarketingMatters

DECEMBER 4, 2012

That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool. As always, leave your comments or questions below. Read the full blog here.

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Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. You can also apply topic exclusions to prevent your Facebook in-stream video ads from appearing in on-demand videos (not live) about specific topics (Gaming, News, Politics, Religion and Spirituality). First, let me explain.

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Buffer Social

AUGUST 9, 2018

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 And each week, two out of three people on Facebook visit a local business Page or an Event Page. billion people around the world are connected to them.

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Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. Feel free to connect with our team if you need help with your Facebook Page. Removal of Page Likes. Subscribe to Social You Should Know.

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Later

FEBRUARY 17, 2020

Speaking to TechCrunch , Alexandru Voica , EMEA Tech Comms at Facebook, said that Instagram has “no plans to test or launch it at this time.”. For those who are keen to know how this was developed, it's an early prototype from a recent hackathon (a Facebook tradition). The Instagram chronological feed could be making a comeback!

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Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

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SocMed Sean

AUGUST 12, 2016

Another strange one is the fact that Facebook loves to show you the “Top Stories” that it thinks are important in your life and while that works for some, there are those of us who prefer to see our feeds in chronological order. The good news, is that there is an easy way to adjust Facebook so that it ALWAYS shows you top stories.

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Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

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Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Jon Loomer

JANUARY 12, 2020

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. We’re going to get to that.

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Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Facebook is in an ongoing battle with inauthentic content. Here’s how Facebook will improve these signals: 1.

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Ignite Social Media

FEBRUARY 13, 2018

Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). Facebook has been testing various News Feeds in other countries for some time now. While it’s unclear whether this is the change Facebook will be making to their prominent U.S.

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

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Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. Commenting. About Webinars. This is a big deal.

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SocMed Sean

MAY 23, 2018

A while back, I wrote a post about clearing the Facebook Messenger notification icon when there were actually no unread messages. Just read the comments at the bottom of that post and you’ll see what I mean. ” So, while on my desktop, which is where I usually am, I go through all the new facebook notifications.

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Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

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Ignite Social Media

FEBRUARY 26, 2024

You once programmed Facebook Tabs for six straight months; 6. Facebook Business Manager may be causing your blood pressure issues; 10. You had to manually add likes, comments and shares to an Excel sheet; 13. You remember when Facebook told us, with a straight face, that ads were just “Stories “; 16.

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Jon Loomer

JUNE 1, 2022

You’re probably familiar with A/B split tests for Facebook ads. Once the test is complete, the winning version will be published to your Facebook page. The other version(s) may still exist in news feeds as people engage, comment, and share. Choose from Comments, Shares, Reactions, People Reached, and Link Clicks.

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Twenty4 Social

JANUARY 25, 2018

The Facebook algorithm is about to change in a major way, Guys. Adam Mosseri, Facebook’s head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.” And this means one big thing: Your Facebook strategy (organic and paid) will need to change.

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