Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Social listening enables you to track thousands of direct mentions and comments across social networks to identify what’s resonating with your audiences, to build a positive brand perception, like the Atlanta Hawks did, with Sprout.

Review 127

Review Brands How To Analysis 127

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

Video 111

Video Engagement Facebook Mobile 111

Sprout Social

FEBRUARY 23, 2022

Customizing interactions: Interact with consumers and personalize the shopping experience for them with DMs, tags, and comments. Food for thought: social media for retail is all about having an omnichannel presence. Connect your account to an appropriate Facebook Page. Product detailed pages (PDPs). Upload your product catalog.

Instagram 130

Instagram How To UGC Real Estate 130

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Keyhole.co

OCTOBER 31, 2023

million Facebook: 1 million Twitter: 799.7K The tweet encouraged audiences to follow, like, and comment, leading to 500k+ impressions and thousands of comments. They even have a LinkedIn page called Savage x Fenty — their retail and fashion sister brand, which has over 50,000 followers. LinkedIn: 3K TikTok: 2.6

Social Media 52

Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

million Facebook: 1 million Twitter: 799.7K The tweet encouraged audiences to follow, like, and comment, leading to 500k+ impressions and thousands of comments. They even have a LinkedIn page called Savage x Fenty — their retail and fashion sister brand, which has over 50,000 followers. LinkedIn: 3K TikTok: 2.6

Social Media 52

Social Media Strategy YouTube Trends 52

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! It turned a stale functional music player into a fashion brand.

Retail 191

Retail Fashion RSS Advertising 191

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms.

Platform 78

Platform Social Media Small Business Instagram 78

Later

JANUARY 26, 2021

A fun, interactive idea could be hosting a virtual Q&A event ( Instagram Live , Facebook and Instagram Rooms , Zoom, etc.) How about sharing books that spotlight Black fashion designers who helped shape the industry as we know it today: View this post on Instagram. with a Black creator or leader in your industry. .

Social Media 80

Social Media How To Instagram Education 80

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Fast food, retail, sports—those brands can get experimental. Take it to the comments. Your community knows what their friends and family like. emilyzugay.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

MAY 24, 2016

She commented on the photo including the word “sold” with her email address and size. The analytics for Instagram are less robust than on Facebook or Twitter. Retail giants like Nordstrom use Like2Buy. Selling through comments. To purchase: Comment “Sold” + your email + size choice. Perfect for spring!

Instagram 80

Instagram Buy Retail Fashion 80

Keyhole.co

MAY 9, 2023

This can help grow your brand’s following and social engagement (in the form of comments, likes, and shares). Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. for the contest promotion.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Hootsuite

MARCH 23, 2022

Channel comparisons which provide channel comparison data to show how your Snapchat Stories stack up against your content on Facebook, Twitter, Instagram, and YouTube. Because Snapchat doesn’t have likes, comments, or shares, screenshots can be used to measure engagement and give insight into how well your audience is receiving your content.

Analytics 144

Analytics Tools How To Metrics 144

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Social Media Stat of the Week: Teens share more on Facebook when they have more friends. Huge thanks to our amazing sponsors for helping us make this happen. via Pew Research.

Case Study 131

Case Study ROI Social Media Team 131

Hootsuite

JULY 21, 2022

Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. For an online shoe retailer, it’s the average shopping cart amount. to Netflix.

ROI 113

ROI HootSuite Cost Campaign 113

Idaconcpts

AUGUST 24, 2010

Daniel Footwear decided to invite SEO company , Blueclaw to re- style and improve their online retail store, with hope to gain an edge over their competitors and provide excellent consumer usability. Subscribe to the comments for this post? Share this on Facebook. The brief from Daniel Footwear covered the following issues.

Content management systems 130

Content management systems Technorati SEO StumbleUpon 130

Later

MAY 6, 2020

We’ll comment on our favorites ##nfldraft ? The retail brand partnered with TikTok’s biggest star, Charli D’Amelio, to create sponsored content that drove new eyes to their brand page. As with any visual social media app, fashion is a popular community on TikTok. nfl IT’S DRAFT WEEK and the next NFL stars are ##goingpro !

Brands 70

Brands Trends Fashion Video 70

Hootsuite

SEPTEMBER 13, 2023

You’re here looking for info about using Facebook Page templates. But we respect you too much (and love dramaaaa too much) not to tell you the truth— Facebook Page templates are currently only available to Facebook Pages that are still in “classic” Page mode. What is a Facebook Page template?

Template 109

Template Templates Facebook Review 109

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. The 800-pound Gorilla – Facebook. Source: Facebook, April 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Buffer Social

AUGUST 10, 2017

Fashion experts demonstrate how to put together the perfect outfit. For example, we often get questions about the perfect size for Instagram Stories (1080px X 1920px) or how to advertise on Facebook. This is a strategy often used by online clothing retailers. For example: Restaurants show how their dishes are prepared.

Template 112

Template Templates Instagram How To 112

ProBlogger

SEPTEMBER 29, 2011

When online retailers give away their products, they want to measure results and get a tangible return. Of course, linking to their site will help them get traffic from Google, but it’s more than that: You can link to buried product pages—retailers find getting this type of link notoriously difficult. Make your case.

Review 43

Review Products Retail How To 43

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? With around 2.9 hours each month.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

JULY 2, 2019

An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Are people clicking links, leaving comments and re-sharing content from your advocates? How should they respond to comments? Amplify also integrates with Workplace by Facebook. Organic reach.

Social Media 111

Social Media Guidelines HootSuite How To 111

Later

MAY 1, 2020

Some of the most popular affiliate programs are: rewardStyle – A cost per acquisition network with mainly fashion and lifestyle brands. Shopstyle – A cost per acquisition network with mainly fashion and lifestyle brands. A post shared by The Business of Fashion (@bof) on Apr 3, 2020 at 3:11am PDT.

Instagram 57

Instagram How To Affiliate marketing Influencer 57

Mindjumpers

AUGUST 1, 2012

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

Fashion 251

Fashion Industry Social Media Blogger 251

Bill Hartzer

NOVEMBER 2, 2021

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Telecommunications 218

Telecommunications Wireless Software Applications 218

ProBlogger

JUNE 19, 2017

Facebook group. Most specifically, I want to tackle a question from one of our readers from the Facebook group who’s been blogging for a while now without monetizing. Also, you can join our Facebook group and connect with other bloggers on this same journey of monetizing their blogs. Thanks, Danielle.”. I do appreciate that.

Blogger 55

Blogger Adsense eBook Affiliate marketing 55

Convince & Convert

MAY 20, 2014

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. What Does “Good” Mean on Facebook? So what works on Facebook? Observation #4: Contests can drive significant engagement on Facebook. Magazine, etc.

Data 163

Data Facebook Retail Fashion 163

Later

MAY 6, 2020

For example, fashion influencer Alexandria Pereira regularly uses her “7 days, 7 ways” format to show off outfits on her TikTok and IGTV channels — a great way to repurpose content and serve your audience on both channels! eos Winner will be announced in the comments on 3/03! That’s quite normal for TikTok.

How To 86

How To UGC Hashtag Trends 86

Later

SEPTEMBER 12, 2019

Anthropologie does this well on Instagram and Facebook — by sharing UGC from their unique and diverse female audience, they maintain that all women are seen and heard with their marketing efforts: . Whether your posting on Instagram, Facebook, Pinterest or YouTube, make sure you credit where you found this content.

UGC 60

UGC Content Instagram Hashtag 60

Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Visit HIPPEAS website to find the nearest retailer to you! Comment your favorite thing about fall!

Instagram 85

Instagram Trends UGC Meme 85

Bill Hartzer

JULY 15, 2010

More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. With more than 400 million active users worldwide, Facebook has become an interactive consumer haven. Subscribe to the comments for this post? Michelle Obama. Share this on del.icio.us.

Buy 113

Buy Influencer Web 2.0 Survey 113

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. In this article, we’ll walk you through what shoppable content is, why retailers and shoppers love it, and why you will too. Plus, shoppable content on social media has the added benefit of a comments section.

HootSuite 115

HootSuite Content How To Retail 115

ProBlogger

APRIL 23, 2018

People are more likely to comment on, share, and buy your products and services. Collaborate: Find organizations and retailers with networks of people you want to have as readers and receive value from your blog. Join our Facebook group. Publications: Pitch story ideas to industry group publications, too. Full Transcript.

How To 50

How To Eventful Collaboration Blogger 50

Mindjumpers

JUNE 29, 2012

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post.

Industry 270

Industry Airlines Telecommunications Engagement 270