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Myrland Marketing

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE OLD-FASHIONED WAY…THEY EARN IT by Nancy Myrland on July 30, 2010 Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer  John Houseman. The old-fashioned way…they earn it.”

Comments As Content

Diva Marketing Blog

Drop a comment on a blog post or Facebook stat, respond to a tweet or perhaps add your opinion to a LinkedIn discussion. . In fact, sometimes comments can even be pulled into a blog post. My Comment. His ah ha light bulb moment came when he realized he could take similar information and build it into a blog post, a tweet, a Facebook update. LInkedIn Discussion.

How To Post Effectively on Facebook


Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Effectiveness was measured according to comments and likes. Fans follow instructions well: If you want your fans to like or comment, don’t hesitate to ask them. Facebook Real-Time Ad Targeting.

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. Well, they’re similar to Instant Articles , which allow publishers to share their content in an instantaneous fashion, bypassing slow load times. TechCrunch has described Facebook Canvas as “ Instant Ads.”

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. Go Viral.

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Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Before wrapping up, I also want to address some commonly asked questions related to Facebook Audience Optimization. It is available only for English language Facebook pages. Shopping and fashion. Audience Restrictions.

Double Your Facebook Likes in 10 Minutes a Day [Infographic]


How do I get more likes for my Facebook page? . This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. 80% of social media users like to connect with brands on Facebook.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry , from Dior and Chanel to Tesla and Ferrari , are using Twitter, Facebook and Instagram to see what worked and what didn’t work. Screenshots from the Facebook & Twitter accounts of Tesla Motors. Luxury brands are relative newcomers to social media.

4 Keys to Turning Negative Commenters Into Brand Advocates

Convince & Convert

The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. If one of your customers is going to go to such great lengths to give you this negative feedback, whether tweet, Facebook post, comment card or review site, there’s clearly a great deal of emotion in the experience and passion within the individual. At any given point I can email, call, text, Facebook, Tweet or send up a good ol’ fashioned flare to someone that I’m trying to get in touch with. What can you do with that??? Here’s how: 1.

The Most Engaging Industries on Facebook and What to Learn from Them


Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. Claro. KLM Airlines.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. Facebook doesn’t force users to convert. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. Let me know in the comments below!

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How Gucci Keeps Its 15 Million Facebook Fans Engaged

Simply Measured

Gucci has long been one of the world’s leading luxury fashion brands , with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing. Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.

The Performance of 100 Icon Brands on Facebook [report]


Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. The The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Probably not.

12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. What Does “Good” Mean on Facebook? This resulted in a final list of 60 Facebook pages ( View in Google Docs ) across these 15 categories: Observation #1: News sites seem to be the dominant category with strong showing by Retail, Outdoor Recreation/Sports, and Fashion. So what works on Facebook? Observation #4: Contests can drive significant engagement on Facebook. Magazine, etc.

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5 Things You Should Know About Changes in Facebook Functionalities


There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users. Privacy has always been an issue with Facebook and the information that it collects from its users is never deleted even if the user has deactivated his/her account. Make sure you update your Facebook page regularly. 4 – You can change dates on updates.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

Jon Loomer

Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. Let’s get to it… Here is a simple, repeatable Facebook ad campaign process that actually works… Click To Tweet. For this to work, you’ll of course need the Facebook pixel on your website.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? If you enjoy what you hear, please leave a comment or write a review! Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? If you enjoy what you hear, please leave a comment or write a review! Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? If you enjoy what you hear, please leave a comment or write a review! Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology.

Five Inappropriate Ways to Respond to Criticism

Spin Sucks

Last I checked, Theoden, not Aragorn, was King of Rohan.” ~ King Theoden   Some people respond to criticism (constructive though it may be) in a fashion akin to this king. Unfollowing someone on a social network, beginning to troll someone’s Facebook wall, or spreading rumors about your critic are all great ways to make them feel like you are blowing them up. Shocking, isn’t it?

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

Recently I was looking at some very interesting statistics reported by which illustrated some very interesting trends.  I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Woman are more likely to go on Facebook multiple times per day. 28% of Facebook users are over 55.

How Old-Fashioned is Online Anonymity?

Ari Herzog

The difference between Facebook and the Warrior Forum is the former attaches your real name to everything you write and the latter does not. Their complaints are less with the actual content and more with anonymous comments that portray spite toward other readers and other commentators. When you read a newspaper article online and are inspired to add a comment, would you rather be in a sea of anachronistic anonymity or conventional names? P.S. You are welcome to hide your name in the comment section below and type in “Anonymous&# instead. Thoughts?

A Holiday Guide for the Content Marketer

Spin Sucks

Many use the tool by posting helpful, relevant links from their site in forum comments. One of the newest features I was recently introduced to by a social savvy friend of mine was the Facebook Analyzer tool. All you need to do is type in your topic of choice to see what Facebook users are posting about it. Facebook Search. Let me know in the comments below….

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media


Facebook Provides Tools to Make Ads Stickier. Facebook recently introduced topic data to select partners to make “marketing content more relevant for people and more effective for marketers,” according to the Facebook for Business news article. fashion retailer can see the clothing items its target audience is talking about to decide which products to stock. Fundraising.

Is Content More Important than Conversation?

Spin Sucks

You could advertise on Facebook for $0.25 per thousand views , and you wouldn’t be subject to that notoriously unreliable viral phenomenon. In day-to-day life, we talk about art, TV shows, movies, fashion accessories, and sports games – all creations or performances. Do you know only three percent of fans ever return to your business’s facebook page after liking it?

Facebook Listens. RSS Added Back to Pages. Will Twitter be next?

Stay N' Alive

In perhaps one of my most controversial articles (unintentionally), I wrote a week or two ago about how both Twitter and Facebook both quietly removed RSS from user accounts and Pages. It appears that Facebook listened though, as there is now a "Subscribe via RSS" link on Facebook Pages, and the source now links to an atom feed for clients that want to auto-discover the feeds.

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The 15 Best Facebook Posts Ever Written

Writtent Blog

From insurance to groceries, we’ve curated some insights into the types of posts that can significantly boost your likes, shares, and comments. Without further introduction, here are some of the most brilliant Facebook posts ever written for business: 1. The results were positively remarkable: over 214,000 Facebook likes! 2. Share your opinion in the comments! Starbucks.

3 Tips for Maximizing Engagement With Facebook Likes and Shares

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Why MLB Teams Put So Many Eggs in the Facebook Basket

Convince & Convert

Clearly, every team in the league is presented in the same fashion, with the few changes allowed being colors & logos. Facebook is the “Big Dog” Channel for MLB If we take a quick look at the total reach metrics for MLB teams, it becomes obvious that Facebook is where the action is for baseball. Now, we all know that reach and engagement are different things, so we will dig more into that in a second but I think a quick glance would tell anyone that a MLB team would be silly to ignore Facebook. MLB teams on Facebook are VERY active; they post 6-7 times per day.

Facebook Theme Week: Organic or Paid?


At a recent team meeting at ProBlogger HQ to plan the theme for our next ‘theme week’ here on the ProBlogger blog I nervously suggested that we should create a week long series of posts on the topic of Facebook. Facebook remains the biggest social media network on the planet and continues to grow its active user numbers at a steady rate. Organic, Paid or Both.

How Facebook Gets Its Creep On and Knows What Ads To Show You


When you’re running Facebook Ads, getting the targeting right can make or break your ads. And Facebook knows that if advertisers aren’t getting great results then they’re going to stop advertising on the platform. Then Facebook doesn’t make money. Then Facebook is sad. . But have you ever wondered what information Facebook knows about you? Leave a comment below.

180: 7 Types of Facebook Live Videos that Grow Your Audience, Build Your Brand and Make Money


Ways to Use Facebook Live to Grow Your Blog. In today’s lesson, I want to talk about Facebook live video which is a technology that has been around for a while now on Facebook and that I think continues to be something that bloggers could get a lot of value out of. We’ve seen Facebook continue to develop it over the last 12 months. How have you used Facebook Live?

Facebook, Skype, And Small Business

Small Business Mavericks

It has become fashionable for businesses to hold webinars online. But with Facebook and Skype, online webinars can take on a whole new flavor. Consider this: Facebook and Skype have integrated. Facebook is the most trafficked website online. If you instant message with your customers or potential customers through Facebook, you can now do that through Skype. And, you can also like comments and comment on status updates through Skype. Someday, I envision being able to call your Facebook friends with Skype right inside of Facebook.

Tips for Getting More Comments on Your Blog | Spin Sucks

Spin Sucks

Despite what many people think, it’s not as easy as starting a blog, publishing a few posts, and waiting for the comments to roll in. Following are some tips for getting more comments on your blog. Most people won’t comment unless: a) they know you, b) there are already a bunch of comments when they get there or c) you REALLY piss them off. Comment on other blogs!

Picking The Right Social Platform For Your Brand


Facebook and Twitter tend to be the first choice for most brands. Facebook is the first choice for most brands. The numbers clearly show that Facebook is still the preferred platform for most industries. The main reason for this is probably the fact that Facebook is the most well-known and engaged network with more than 955 million people liking and commenting on average 3.2 billion

How Google+ Could Affect SEO


This could happen as people in Twitter often have bios along the lines of “foodie, fashion lover, humanitarian, social ninja” At the same time, some circles could have a higher ranking if they include users with high ranking themselves. Comments within Google+. The +1′s counts on the comment should help to shed some light for search engines. Circles.

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How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

It’s our belief here at Ignite that every interaction our clients receive on their social channels is worthy of a response (with a few exceptions, like spam or trolls), whether it’s a personalized thank you or simply ‘liking’ a consumer comment. Mrs. Dash on Facebook. That’s what makes Mrs. Dash’s Facebook engagement so amazing. Let us know in the comments below.

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Fans, Followers, or Subscribers: Which Are Better For Brands.


Twitter or Facebook? Facebook or Twitter? The gold rush that is the social Web is so pervasive that brands tend to forget about other proven digital marketing tools, like good old-fashioned e-mail, that can be used in conjunction with social media marketing to increase engagement. Feature winners of Facebook competitions in your e-mail newsletter. Thanks for the share!