Visually SM

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How companies use video content on social media

Visually SM

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. It has been said that Facebook was on its deathbed. Truth is people are still on Facebook, active and consuming content — especially videos. Interviews or Q&As.

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Interactive posts for social media: how to approach and engage your audience

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Interactive content on social media are those that, in some way, invite the reader to participate with opinions, ideas, comments, or any other contribution that comes from the other side of the screen. In fact, polls are widely available, as they can also be created on YouTube, Twitter, and Facebook, just to name a few examples.

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

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As companies such as Facebook and Twitter continue to place an ever-increasing amount of value on audience engagement rather than audience size alone, brands in 2021 must shift their focus to promoting engagement as well. In this case, your post may only be seen by a few thousand people in spite of how large your follower count happens to be.

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How to Plan Your Social Media Strategy for Better Engagement

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Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile. Source: Hootsuite.

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What a Brand Advocate Is and Why Your Company Needs One

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Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people. Thus, brands can find out how many people are talking about them and check if those comments are positive or negative. You could, for example, share consumers’ comments on social networks. Blogs are frequently used as well.

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Overcome Short Attention Spans with Micro-content

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Tweets with image links are twice as engaging as those without and Facebook posts with photos account for 93% of the most engaging posts on the platform. Twitter, Facebook, and Instagram are the leading social media platforms, but posting the same message the same way on all three is simply asking to be ignored. Make the Connection.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

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Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. There are many reasons you might log in to Facebook or Twitter, whether it’s to see new baby photos, read political rants from your ‘friends’, or just watch a few videos.

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