Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. Know your fans.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

AUGUST 30, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Spacebook and Danceroulette Music Video Flowtown – an Interesting Social Marketing Tool » Facebook Places Explained Posted by Anne Herngaard Aug 30th, 2010 Tweet Are you wondering what all the talk with Facebook Places is about?

Facebook 251

Facebook Foursquare GPS Smart Phone 251

Mindjumpers

DECEMBER 21, 2011

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. It can also entail longer time and more resources by brands on Facebook.

Brands 229

Brands Facebook Feed Feedly 229

Mindjumpers

MAY 10, 2012

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.

Facebook 278

Facebook How To Feed Feedly 278

Mindjumpers

JUNE 23, 2011

Tweet Being an administrator on several Facebook pages, both our own projects as well as client’s projects, I experience the same thing over and over again: the page starts ‘Liking’ its own status updates. What they don’t realize is that when you are admin on a page, you post, comment AND Like as the page. Save settings.

Facebook 225

Facebook Project Comments Analytics 225

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

Facebook 260

Facebook Patterns Retail Buy 260

Mindjumpers

JUNE 28, 2011

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook. Facebook Questions. The new Facebook page. Incorporate iframes.

Facebook 261

Facebook Questions Notification Applications 261

Mindjumpers

JUNE 13, 2012

Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. Being based in Europe, this is something we have witnessed first hand; global brands have found the value in local activation on Facebook.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

SEPTEMBER 2, 2010

» Urban Outfitters Likes Facebook Posted by Anne Herngaard Sep 2nd, 2010 Tweet Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products. This way, Facebook is central to the company’s marketing of online products.

Facebook 220

Facebook Disqus Fashion Policies 220

Mindjumpers

FEBRUARY 11, 2011

Tweet Facebook has for some time now had these changes in store and some users got to experience a taste of it when Facebook accidentally published the new design for a brief moment late last year. The look and feel of the new pages are now more consistent with the rest of Facebook. Use Facebook as page.

Facebook 234

Facebook Notification MySpace Overview 234

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. Facebook is overloaded with information and different types of content, so it’s important that your content is easily digestible. Facebook is the place where users can get under the skin of the brand.

Engagement 273

Engagement Facebook How To Upcoming 273

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

JULY 25, 2012

You can of course see the number of people unliking your page in your Facebook Insights. The negative feedback will explain why certain post types or subjects are being hidden more than others or don’t receive as many likes, comments, or shares. Similar Posts: 5 Useful Facebook Updates To Notice.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

MARCH 31, 2011

Tweet Earlier this month, Facebook started testing real-time ad targeting on their platform. According to Adage, Facebook is currently testing real-time ads on only 1% of Facebook users worldwide. Similar Posts: New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream. source: adage.com).

Facebook 214

Facebook System Advertising Platform 214

Mindjumpers

AUGUST 20, 2010

Facebook Live is a new interactive channel for the Facebook crowd, more precisely a channel dedicated to the happenings of the social networking company as opposed to a channel for others. Facebook Live has channels for features and events. Sharing Facebook Live with your friends is very easy, as well.

Video 229

Video Facebook Social Networking Disqus 229

Mindjumpers

JUNE 22, 2012

Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Having Facebook as the main hub for the camping drove 500,000 new fans to the page. Create a reason for people to participate.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

OCTOBER 28, 2011

Tweet When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. But how should a brand best handle the activity on its Facebook page? Running a Facebook page equals that your business is open for all kinds of feedback. Maintain a positive attitude. What do you think?

Facebook 249

Facebook How To Guidelines Social Media 249

Mindjumpers

FEBRUARY 28, 2011

Tweet Yesterday, another update to the Facebook platform was launched. This time, the update once again involved the Like button, namely that Facebook changes the button’s functionality to that of the Share button. What do you think of the new change on Facebook? Similar Posts: Myspace Integrates Facebook.

Facebook 246

Facebook MySpace Feed Feedly 246

Mindjumpers

AUGUST 20, 2010

Facebook Live is a new interactive channel for the Facebook crowd, more precisely a channel dedicated to the happenings of the social networking company as opposed to a channel for others. Facebook Live has channels for features and events. Sharing Facebook Live with your friends is very easy, as well.

Video 203

Video Facebook Social Networking Disqus 203

Mindjumpers

OCTOBER 15, 2010

for Windows will have a Facebook tab that allows users to sms, chat or call their Facebook friends. In your dashboard, you will be able to view your Facebook News Feed and Phonebook almost identical to what you see on Facebook. The Facebook integration is aimed at making us even more social and connected.

SMS 195

SMS Facebook Feed Feedly 195

Mindjumpers

DECEMBER 9, 2010

The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. There are 3 essential factors that I find crucial in Disney’s Facebook success story.

Facebook 277

Facebook Community building Technorati Communities 277

Mindjumpers

MAY 12, 2011

Tweet Facebook has added a new, absolutely cool feature last night, which allow users to tag pages and brands in their Facebook photos as well as in updates. It is a great opportunity for brands to gain more exposure on Facebook and to connect products and brands to real-life situations through the people who tag them.

Brands 247

Brands Facebook Features Advertising 247

Mindjumpers

JULY 19, 2010

During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. I have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.

Privacy 185

Privacy Facebook Disqus Fashion 185

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Editorial Planning for Facebook Marketing.

Communities 262

Communities Activities Facebook Patterns 262

Mindjumpers

AUGUST 19, 2010

Now Facebook is following their footsteps and introduces their own location service called ’Places’. Foursquare has been exploding in number of users the last year or so, but still doesn’t reach anywhere near the amount of users that are using Facebook. Facebook has of course also taken privacy into consideration.

Foursquare 187

Foursquare Facebook Disqus Applications 187

Mindjumpers

SEPTEMBER 30, 2010

Having a Facebook community allows the brand to listen to what the customers are saying real time. They also express how the marketing efforts on Facebook will make their fan base grow. The video of course tells you all the glorified advantages of using Facebook as a marketing platform, but is worth taking a look at.

Facebook 171

Facebook Marketing Policies Disqus 171

Mindjumpers

AUGUST 19, 2010

Now Facebook is following their footsteps and introduces their own location service called ’Places’. Foursquare has been exploding in number of users the last year or so, but still doesn’t reach anywhere near the amount of users that are using Facebook. Facebook has of course also taken privacy into consideration.

Foursquare 178

Foursquare Facebook Disqus Applications 178

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. This initiative is launched, because Facebook users love to communicate and make updates. Application Dashboard With this new feature of an Application Dashboard, you have the possibility to be more in control of your Facebook account.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

MAY 1, 2011

Tweet In the hours after Obama’s official statement on the death of Osama Bin Laden, the topic is taking over the conversation on both Twitter and Facebook – turning once again the social media channels into the world’s largest water coolers. Similar Posts: How Disney Reached 100 Million Page Likes on Facebook.

Twitter 207

Twitter Facebook Trends Social Media 207

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not. Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

AUGUST 15, 2012

Any kind of post or comment doesn’t just disappear by itself. Often, we just let the bad things outshine the good things as one negative comment equals the ten positive comments we were just given. Yesterday, Adweek published an article about how a fan post on Panera’s Facebook page got half a million likes.

Brands 214

Brands Comments Travel Social Media 214

Mindjumpers

JULY 16, 2012

This means than when a company ends up in a crisis, the comments shared about a company on e.g. a brand’s Facebook Timeline will often dominantly be by people with negative experiences. You should never leave a question on Facebook or Twitter unanswered – whether it’s a negative or positive sentiment you must always reply.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

JUNE 15, 2012

Track Social conducted a study throughout May 2012, examining the Facebook rankings and thereby level of engagement of 100 well-known and highly active brands on the social platform. Photo: Post contains an image (a photo uploaded to a Facebook album) and text. Photo posts create the highest engagement in both “likes” and comments.

Study 259

Study URL Feed Feedly 259

Mindjumpers

OCTOBER 22, 2012

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%.

How To 274

How To Guidelines Feed Feedly 274

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. Additionally, one of the most read and respected digital media visionaries, Brian Solis, suggest the idea about “Context is King” as a future tendency in managing Facebook brand pages.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

MARCH 19, 2012

People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. Facebook’s ranking system EdgeRank evaluates posts that include images higher as it gains more Likes and comments. “A The more people share your content on Facebook, the better Edgerank will you achieve.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

JUNE 21, 2012

Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Facebook marketing prospects? you might ask.

Brands 253

Brands Guidelines Facebook Eventful 253