Janet Fouts

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Facebook Metrics Update

Janet Fouts

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Facebook Facebook Pages'

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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” IF you search for products on Facebook.

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Learning Facebook Business Manager

Janet Fouts

Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. Here are the highlights of Facebook Business Manager: Only one person in your organization will be the admin for your business manager account. Facebook Social Media Networks Social Media Tips and Tricks'

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Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. So what do you do?

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Wait, Facebook is MySpace?

Janet Fouts

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. On Twitter today Myspace is trending, not because it’s about Myspace but because people are suggesting Facebook is doomed to the same fate as Myspace. Facebook should focus on it’s strengths and what it’s user base wants.

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3 Reasons Your Facebook Page Seems to Suck Right Now

Janet Fouts

Last week on The Friday Hangout (video) we talked a bit about how many Facebook page managers are reporting dramatically decreasing reach in Facebook Insights and a drop in fans as well. Here are the reasons I’ve come up with for the dropped fans and dropping reach on Facebook. I’d love to hear them in the comments.