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Writing tricks for content marketers

Sherrilynne Starkie

For example: Old style: Download Facebook Messenger now! Photo credit: Wikipedia). Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Google bots like short headlines that start with keywords and whose context matches that of the story.

Content 304
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Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words.

Analysis 335
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7 Effective Call-to-Action Examples and Why They Work

Writtent Blog

Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network.

Examples 104
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Monitor Your Brand Online-Part 1

Harp Interactive

For example: Your brand name. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored. Trademarks. Competitors. Blogs (WordPress, Blogger, Twitter etc). Video Sites (Youtube).

Brands 307
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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. Please share in the comments below.

Wikipedia 181
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Six Links Worthy Of Your Attention #166

Twist Image

I love the contrast between anesthesia (fast) and antiseptic (slow) and it''s an example I will likely us often; I''m sure that someone as interested in how messages disseminate as you are will find it equally useful." There''s a Hole in My Bucket - Wikipedia. " (Alistair for Mitch). " (Mitch for Hugh). atul gawande.

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Six Links Worthy Of Your Attention #119

Twist Image

For example: Ignore the resumé. Philip Roth and Wikipedia - Non-Commercial Use. "You may have heard recently about Philip Roth 's public fight with Wikipedia. Roth tried to get somebody to change the Wikipedia article. Take this Wall Street Journal piece on how companies are using data to make management decisions.