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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Number of likes, fans, friends and followers are some examples. Brands tend to use reach metrics which often are no measure of influence.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Find directories ( alltop.com , technorati ). Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. As an example, the 12 Palms Recovery Center maintains a blog that provides information for families and individuals affected by drug abuse.

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3 Examples of Auto Insiders Using Viral Videos to Market Cars

Idaconcpts

Subscribe to the comments for this post? Share this on Technorati. From fantastic to frank, funny to phantasmagoric, it seems that auto industry experts know what their fans like to see: muscle, speed, and testosterone-infused brand fighting. Email this to a friend? Share this on Facebook. Tweet This! Share this on LinkedIn.

Examples 132
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False Advertisement of Fast Food

Idaconcpts

Consider this example from McDonald’s. And here are some examples from other popular fast food chains. Subscribe to the comments for this post? Share this on Technorati. It’s incredible what fast food chains get away with. Email this to a friend? Share this on Facebook. Tweet This! Share this on LinkedIn.

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How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

They use a great mix of pictures, videos and polls to get people’s attention, together with short, easy reading updates with the interest of getting people to comment and discuss. For example, the community for “Toy Story” is more interested in a new animated movie than the community for “Pirates of the Caribbean”.

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How PR and Social Media Can Work Together

Webbiquity SMM

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Subscribe to the comments for this post? Share this on Technorati. It’s a virtuous circle that looks something like this. Share this on Bebo.

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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity SMM

Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. Subscribe to the comments for this post? Share this on Technorati. National / International B2B Services. • B2B Small to Mid-Sized Businesses (B2B SMB). •

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