Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
In a recent survey by Arnold Worldwide of 2,400 people from the US, UK, China, and Brazil, 60% responded that they expected to have their comments on social media answered. According to a study by Maritz, 85% of consumers have never had a response, for either a positive or negative comment, from any brand on social media.
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