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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

I want to take a second look at custom metrics today and provide two specific examples of how I use them. Before we get to a couple of examples, let’s dig a little deeper into why custom metrics are important. A Share, for example, can lead to many more people seeing your post. What Are Custom Metrics?

Metrics 214
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7 examples of influencer marketing campaigns

Sprout Social

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Let’s explore some examples of different types of influencer marketing campaigns. The influencer will describe how to enter the contest whether it’s leaving a comment, sharing a post, completing a social media challenge etc.

Examples 123
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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. Or when Burger King UK tweeted, “ Women belong in the kitchen ”?

Examples 130
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Take Grey Advertising Agency, for example.

B2B 259
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. We’re all beautiful flowers, et cetera, et cetera.

Metrics 108
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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Today, I want to walk through an example of it in use. An example might look like this: [link]. Now, let’s look more closely at an example of how I’m using URL parameters. Let me know in the comments below! First, let’s take a quick step back to detail what URL parameters are and why this is necessary.

URL 204
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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

This helped it rack up the most likes and comments per 1,000 fans of any university. This whole campaign is a fantastic example of thought leadership on social media. Want a simple example of how universities can tap into current events to boost brand awareness? Image source. University of California Los Angeles.

Education 264