Sherrilynne Starkie

FEBRUARY 23, 2013

Number of likes, fans, friends and followers are some examples. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JUNE 11, 2018

She provided examples of how organizations are moving to collaborative frameworks. For example, she said, chemical problems at GE are almost never solved by a chemist. Try it yourself, and let me know what you learn in the comments below. Companies are doing away with the silo mentality by unifying goals.

Collaboration 152

Collaboration Chemicals Airlines Exercises 152

Sherrilynne Starkie

DECEMBER 13, 2018

For example someone taking a holiday vacation trip can use the For You tab to get a jump start on travel planning. Fans can leave comments or questions on stories, and creators can publicly address each response. Users can follow neighborhoods or places of interest to get updates and recommendations. via GIPHY. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” We often ask firms “What are you selling?” Stay in touch.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

MARCH 2, 2020

For example, if you are selling software to businesses, you need to be spending time on the technology trade websites such as C/net , Tech Radar and IT World Canada. For example, there might be a progressive theme across the stories. Are comments turned on? Like, share and comment on their content. Read the websites.

News 404

News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. It could be via a retweet, an Instagram comment or a LinkedIn share for example. Let’s look at an example. I recently worked with a company that was following all it’s competitors on social, for example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

FEBRUARY 16, 2014

For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. Many employees, especially those in the front lines with customers, clients and end-users should be trained to use social media in performing their duties.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JANUARY 23, 2018

For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. The role of the golden ratio in guiding shape and the rule of thirds in composition are just two examples. Those are a few examples, but there are hundreds of design tools that support smart social media consultants.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

OCTOBER 22, 2018

This one is a first cousin of the factual lead and is a great way to report on events and speeches and for comment stories. Everybody knows there was no collusion” is a good example of quotation lead for a story about a recent Trump rally. This example clichéd but it makes the point. Anecdotal lead.

News 199

News Statistics Survey Report 199

Sherrilynne Starkie

JUNE 2, 2013

He shared one example from his hometown paper, The Chronicle Herald of Halifax, which had managed to mis-spell its own name in a headline. Soon he was commenting about media accuracy and was seen as an expert on the subject.

Curation 299

Curation Findability Journal Collaboration 299