Mindjumpers

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Make Your Customers Go From Offline to Online Fans

Mindjumpers

Inspired by a blog post on Inside Facebook , I will here go through a couple of examples where different organizations have been able to bring Facebook into their physical store. Looking at the two examples above, these brands are making people interact with them in creative ways and giving away free stuff.

Posterous 228
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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Beneath the presentation I’ve attached a few comments to the slides as some of them might not be self-explanatory ;-). Slide 20-23: Going a bit back to the strategic analytic dashboard, giving examples on buzz tracking, platform API, social profiling and campaign performance measurement. View more presentations from Mindjumpers.

Analytics 277
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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location.

Tools 228
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Tips On How To Gain More Impact In Social Media

Mindjumpers

These can be helpful when wanting to turn, for example, your Facebook presence into a conversation strategy for your brand and becoming more visible in the online world. In relation to a Facebook page, for example, you can use Facebook Insights to see which updates resonate with your fans. Remember your stakeholders.

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Facebook Goes Live with New Video Channel

Mindjumpers

For example, you can post it on your wall, update via Twitter or embed your website or blog. For example, when “special guests” stop by Facebook, this could be Hollywood celebs or musicians, the ones who run a celebrity, TV or music focused Facebook page can use the app of Facebook Live on their own page to the benefit of their fans.

Video 229
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Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

A good example of this is Michael Jackson’s new video for the song “Behind the Mask&#. Another interesting example of it is Iceland’s new constitution. The country’s 25-member constitutional council is posting draft clauses on its website and inviting the public to comment on them there or on its Facebook page.

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2012 Is The Year of Visual Communication

Mindjumpers

People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. Facebook’s ranking system EdgeRank evaluates posts that include images higher as it gains more Likes and comments. “A The Fiestagram campaign is a great example of how a brand can involve people through visual content.