Dave Fleet

OCTOBER 28, 2010

We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. Mitch Joel – President of Twist Image and author of Six Pixels of Separation. I’ll randomly pick the two winners.

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Dave Fleet

OCTOBER 14, 2010

Take the video interview I posted the other day, for example. Take campaign-based Facebook pages, for example. Share them in the comments. We’re telling people that their comfort zone is no longer in the right place. A shift from campaigns to long-term engagement. So, what do you think? What other tips would you offer?

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Dave Fleet

SEPTEMBER 21, 2011

Despite this, there’s no mention of these details on the post or comments; just an assumption that the numbers are correct. This is a great example of why I think math is a critical skill for PR professionals. It’s not just the US, either – the margin of error for the France numbers is over 8.5%.

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Dave Fleet

JULY 28, 2010

Most brands neglect to set expectations through guidelines, commenting policies etc. The brands generally did poorly at setting users’ expectations, engaging in two-way dialogue, encouraging peer-to-peer interactions, fostering word-of-mouth and providing calls to action. Strangely, Nestle still hasn’t learned its lesson.

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Guidelines Report Facebook Case Study 354

Dave Fleet

SEPTEMBER 19, 2011

If you’re looking to sell product, for example, one strategy might look to raise awareness of the product among a key audience. I commented that we had some great ideas coming out of the session, but that at that point most of them totally diverged from our strategy for the program.

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Dave Fleet

OCTOBER 29, 2010

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Specific initiatives can draw people to engage directly on your page (contests, for example). Tweet Are you focusing your Facebook investment in the right place? Interesting, right? of people who may interact there.

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Dave Fleet

FEBRUARY 28, 2013

Connect your metrics with your objectives – don’t measure share of voice if you’re looking to improve the responsiveness of your customer support, for example. I’d love to know what you think, though – let me know in the comments below.

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Dave Fleet

MARCH 5, 2012

If you go by the maxim that 1% of people create content; 9% comment and 90% lurk, those numbers multiply up to roughly 16% of people seeing these brands’ content (consistent with the numbers that Facebook discussed at their fMC event last week. Implications of Facebook’s advertising changes.

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Dave Fleet

MAY 24, 2011

makers of fine hypothetical examples since 1912). Comments or angry tweets below, or to @theelusivefish. Your amount of coverage can remain consistent but your share contract tremendously as a flurry of write ups about your competitor come out. Let’s say that our client is Widget co. What decision will this info drive?

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Dave Fleet

OCTOBER 5, 2011

There are so many holes in the post, it’s hard to know where to begin (fortunately, Olivier Blanchard and Katie Paine did, in the comments). Looks to me like that’s “Revenue Per Fan/Follower” Sorry, but this kind of black-hat math just doesn’t cut it. However, solid business objectives do tie back.

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Influencer ROI Metrics Klout 321

Dave Fleet

FEBRUARY 14, 2011

This infographic gives some handy insights into both peoples’ attitudes towards social media in emergencies, and examples of its past use. Thanks to Daria for pointing out a broken link via the comments). While the post title is off the mark and the graphic itself is full of typos, it’s a neat resource.

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