Waxing UnLyrical

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

Eventful 334
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5 Creative Strategies for Link Building

Waxing UnLyrical

Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. Host/Sponsor a Meetup Event. Whether it’s an industry event or a local event sponsoring one is a great way to get your business name out there, and many will add you to their website.

Strategy 158
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Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. So I’m not going to comment on that post anymore. I guess this is hitting a chord with a lot of people. Little did I know just how much. A death threat.

LinkedIn 279
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Please share in the comments below.

Content 253
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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. So mark your calendars for July 13th from 12-1pm ET; and RSVP + drop your questions for Jon & Dave in the FB event comment stream here.

Research 183
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Monday Roundup: Sustaining Relationships

Waxing UnLyrical

Extend the Life of Your Event with Post-Event Planning. Why: In this WUL goodie, Lisa Denten of Cision (disclosure: client) offers some great post-event planning steps to help increase your return on events while sustaining relationships. Please share in the comments below.

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In 2017, Look to the Rainbow

Waxing UnLyrical

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). Personally, I had multiple “events of significance” hit me, not the least of which were my mother and Suzy Q. being critically ill. didn’t.