Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. For more resources on pixel events, go here. This approach should work for any of the standard events. The ChatGPT Prompt.

Eventful 203

Eventful Facebook Price Process 203

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

Eventful 145

Eventful Conversation Report API 145

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Let me know in the comments below!

URL 179

URL Eventful Conversation Advertising 179

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

Eventful 334

Eventful How To Energy Training 334

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

Eventful 182

Eventful Aggregator Widget Conversation 182

Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

Eventful 201

Eventful Report Facebook Aggregator 201

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. You then select an event.

Eventful 194

Eventful Tools URL Issues 194

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

Eventful 215

Eventful Facebook How To Conversation 215

Jon Loomer

APRIL 5, 2022

The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events? Facebook detects these events through contextual activity happening on your website.

Eventful 197

Eventful How To Report Course 197

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

Eventful 197

Eventful Campaign Aggregator Facebook 197

Jon Loomer

FEBRUARY 15, 2022

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

Eventful 198

Eventful API Aggregator Facebook 198

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And they may have configured specific events for each pixel.

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.

Eventful 178

Eventful Aggregator Google Conversation 178

Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Your event can be either online or in person.

Eventful 207

Eventful Facebook How To Overview 207

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

Eventful 211

Eventful Google API Facebook 211

Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago. Then paste your base pixel code.

Eventful 178

Eventful Conversation Report URL 178

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. Let me know in the comments below! Still having problems?

Eventful 209

Eventful How To Facebook Aggregator 209

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. One of the reasons I do that is because of the ease of creating custom events like this one. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful 212

Eventful YouTube Video Google 212

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community.

Eventful 112

Eventful Social Media How To Sports 112

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

Eventful 167

Eventful Facebook Analytics Aggregator 167

Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Your event can be either online or in person.

Eventful 109

Eventful Facebook How To Overview 109

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

Analytics 155

Analytics Eventful Facebook WordPress 155

Jon Loomer

AUGUST 9, 2017

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event.

Eventful 150

Eventful Facebook Upcoming Advertising 150

Jon Loomer

SEPTEMBER 28, 2017

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Refresher: Offline Event Sets. You selected this offline event set for one of your ads.

Eventful 155

Eventful Facebook How To Aggregator 155

Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388

Comments Platform Social Graph Facebook 388

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

Hosting 84

Hosting Eventful Class Instagram 84

Idaconcpts

SEPTEMBER 4, 2013

In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Tech Mentor Events. Let us know in the comments.

Eventful 164

Eventful Badge Sharepoint Hotels 164

Atom Thought

DECEMBER 21, 2012

New Media Summit is holding an event right now at Gurgaon Country Inn. link] We are proud to be the media partners for them and are glad to stream the event live here. Go ahead, watch, comment and participate online. Look at the agenda here) Wach the live event here: Watch the recording of the.

Eventful 182

Eventful Comments Video News 182

Jon Loomer

MAY 16, 2023

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

Conversation 184

Conversation Campaign Aggregator Eventful 184

Jon Loomer

DECEMBER 16, 2023

I received a comment on a blog post about custom events related to a potential bug or change Meta made. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. I tested my custom events to make sure that parameters are still passing, and they are. Is this intentional?

Conversation 149

Conversation Embedding Eventful Issues 149

Jon Loomer

FEBRUARY 28, 2024

Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Engagement With a Post Definition: We’ll try to show your ads to the people most likely to like, share or comment on your post.

Eventful 193

Eventful Conversation Campaign Types 193

Jon Loomer

NOVEMBER 13, 2023

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. Let me know in the comments below!

Instagram 178

Instagram How To Eventful Upcoming 178

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

Eventful 85

Eventful Facebook Upcoming Conversation 85

The Social Media Incubator

SEPTEMBER 10, 2012

Last month, we talked about how to add Facebook events to your Google calendars, now we want to give you the ability to add it to your iPhone calendar. If you do not remember or know how to get that link, go to How to Sync Facebook events to Google Calendar and follows Steps 1 – 4.

iPhone 151

iPhone Eventful Facebook URL 151

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

Eventful 104

Eventful Facebook How To Upcoming 104