Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Awareness campaigns focus on reaching and engaging a specific audience.

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. Try it yourself, and let me know what you learn in the comments below. They are bringing in new perspectives by implementing cross functional teams and engaging outside experts. Collaboration drives transparency, Gorman said.

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Why real social media experts are also great writers

Sherrilynne Starkie

In shared media, a good writer will be creating and compiling social media updates, blog comments, user-generated content, discussion forums, bookmarking, reviews and more. How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines.

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Five steps to positive media coverage

Sherrilynne Starkie

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. Are comments turned on? Like, share and comment on their content. If so, what’s the commentary like?

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Foundations for integrated digital marketing

Sherrilynne Starkie

It could be via a retweet, an Instagram comment or a LinkedIn share for example. This is the most important information that you want to rank highest in the search engines. Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels.

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