Janet Fouts

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Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. In the book he says “A commitment engine business must always ask ‘How can we make what we give away better than what our competitors charge for?’”

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Do you syndicate your blog?

Janet Fouts

Even if you have listening tools set up that alert you to comments, that discussion takes place on the hosts’ web site, while your own post may sit with fewer comments. Duplicate content is becoming a bigger deal with search engines. Google won’t love you any more. Which brings me to… Digital Sharecropping.

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Graduates- Think about Your Brand

Janet Fouts

Add insightful comments and engage when possible. Stay focused on what you decided your brand focus is, and let the search engines fill up on content you write, curate or comment on. Find thought leaders on social networks and follow their posts. Association is a powerful thing. So is an intelligent conversation.

Brands 97
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Should you start a Google+ page for your business?

Janet Fouts

The only way to know if your page has new comments is to browse the feed for the page. Pages can’t comment or even +1 a conversation unless that person is following the page. Go to the Google search engine and type in Toyota+ to see what I mean. Add them in the comments and give us some hope. Ford Motor Co.

Google 132
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Google+ Communities Yay or Wait and See?

Janet Fouts

The largest group of users on Google+ is still engineers and designers although there has been a remarkable upswing of photographers and scientists of late. A very different demographic indeed. Thinking of making the move from Facebook Pages to Google communities?

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Why are you following me?

Janet Fouts

Oh, and hey, if you do happen to follow me, I’d love it if you tell me why in the comments. Lots of times the person being interviewed is a big deal on that particular topic, but the most interesting people are often the ones commenting from the sidelines. It’s not an ego stroke kind of thing. I really want to know!

Twitter 136
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Are Google+ Business Pages Replacing Facebook Pages?

Janet Fouts

This includes the CEO, the marketing team and your engineers. Post URLs here with a short comment or two. Let them shine on Google+ and help build the brand identity of your company through your fabulous employees and their ideas. Customer support. YOu don’t have to have a business page to support your customers. Micro-blog.

Google 135