Direct Marketing Observations

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Does Good Content Matter Anymore?

Direct Marketing Observations

These folks are trying to appease the almighty search engines. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Content producers defer to search engines instead of people. Is it people or search engines? There’s an ulterior motive happening here. Screw the readers.

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Some Social Tools You Should Know About

Direct Marketing Observations

Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. EveryStockPhoto bills themselves as “the largest search engine for free photos.” Inside View gives users an aggregate view of the social presence and activity of a company.

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On Influence and Bad Blog Posts

Direct Marketing Observations

I like differing opinions, thoughts and comments. A spam blog , sometimes referred to by the neologism splog , [1] is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads. I think it’s good to have a variety of thought.

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Who’s making the rules in social media?

Direct Marketing Observations

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. Remember this comment from the naysayers? I came into the project mid-stream and yet the product had essentially been built. The reason? Why do I care what someone had for lunch?”

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SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Tags: social media optimization marc meyer reputation management rohit bhargava search engine optimization social media tom martin.

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 12) Set up real time keyword /product/ industry monitoring engines and show them the results. By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating.

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Protecting Children from Social Media

Direct Marketing Observations

Do some of the following questions and comments sound familiar? Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. and another would say “We have to&#.