Mindjumpers

AUGUST 5, 2010

The project is being accused of greenwashing, of keeping people for a ride and being a piece of ’slactivism’ Behind the project is Danish energy company Energi Nord , who launched a Facebook page promising its fans – now Likers – to donate solar cell lamps to Uganda for every 25 new Likers to the Facebook page.

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CSR Meeting Social Media Energy 249

Mindjumpers

SEPTEMBER 9, 2010

Behind the project is Danish energy company Energi Nord [.] Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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CSR Social Media Fashion Energy 214

Mindjumpers

SEPTEMBER 22, 2010

Greenpeace are now asking people to join the Facebook: Unfriend Coal campaign to put pressure on Facebook to switch to 100% renewable energy, The response So how does Facebook handle this? Greenpeace claims that Facebook’s massive data centre in Oregon, U.S., So far, Facebook has seemed to handle the situation with care and respect.

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Social Media CSR Policies Disqus 208

Mindjumpers

JULY 14, 2010

Company culture is a great brand During several years, zappos.com has poured money and energy into building a corporate culture that can back up their mission: to deliver happiness in a box to all clients. says: September 6, 2010 at 1:35 am [.] Why Zappos.com Stands Out As a Best Practice (mindjumpers.com) [.]

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Nielsen Disqus Social Media Fashion 223