Old Spice: Successful Social Media Campaign
Mindjumpers
JULY 15, 2010
Two days ago, Old Spice started a new phase of the campaign with the shirtless Old Spice guy in a bathroom giving responses to tweets, blog posts and comments – each response with a video put on Youtube. So what Old Spice is doing is to simply make short video answers in reply to all the comments on their Youtube channel. .
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