Direct Marketing Observations

SEPTEMBER 30, 2011

When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done. Back to the hoops analogy.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

SEPTEMBER 12, 2011

People are using each other because they’re seeing that our social selves can be so easily intertwined into our ability to create, and curate; and yet it’s also dependent on consumption, its dependent on sharing, dependent on broadcasting the message, the message that is you and me. In social media, the same holds true.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

MAY 3, 2010

If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees. Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency.

Lurker 138

Lurker Social Media Hashtag Curation 138