Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners
The Realtime Report
DECEMBER 13, 2012
Comments my favorite part of this case study is that they did exactly. Strike back at corporate greed. Lidl hyper-underestimates impact of social network marketing. luxevooriedereen = 1 meal for disadvantaged — Wouter Boesman(@WBoesman) December 11, 2012.
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