Waxing UnLyrical

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Announcement: The Social PR Virtuoso® Master Course Has a New Home

Waxing UnLyrical

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And I realized that as much as I love, and am proud of, the Master Course ( and I am ), I don’t have the bandwidth to maintain it the way it deserves. What about you?

Course 130
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When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

This one, though, is different: 300+ comments and thousands of retweets and likes. actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. TONS of legit media coverage.

Upcoming 251
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How To Become A Public Relations Star

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Sign out Leave your comment here.

Class 227
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Critical Thinking and Thinking Critically

Waxing UnLyrical

My students are given detailed rubrics that tell them how their comments will be graded, explaining what an “excellent” post is, as opposed to a “good” or “average” one. Because yesterday, as I was going through the discussion boards, a comment one of the students had made stood out to me.

Class 203
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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr.

Research 183
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Monday Roundup: Impressions

Waxing UnLyrical

The impressions that we make on others, good or bad, can shape the course of whether or not we succeed in business (and life). In this post for The Week , Eric Barker explains how simply being enthusiastic gave one professor’s students a more positive impression of his course. Please share in the comments below.

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Announcing The Social PR Apprentice™ Training Program

Waxing UnLyrical

A “lite” version of my Social PR Virtuoso ® Master Course ( registration just closed , sorry) , that is MUCH more budget-friendly. Immediate and LIFETIME access to the Social PR Apprentice ™ course site. And SO many people were dying to sign up for the Master Course, but had valid budget constraints. But at $79?

Training 100