Social and Logical

article thumbnail

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Maybe if we are discussing chores or errands. And what about paper towels?

Embedding 150
article thumbnail

Using Applied Behavioral Analysis in Social Media

Social and Logical

After the antecedent, of course, comes the actual behavior. Desired online behaviors include clicking on links, making purchases, sharing content, commenting etc. Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. The Behavior. The Consequence.

Analysis 186