Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing.

Influencer 288

Influencer Brands Privacy Policies 288

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Conversations can’t be automated.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Hubspot Exercises 176

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Alterian 187

Alterian SM2 Vocus Social Media 187

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 192

Social Media Press Release Committee Posterous 192

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Be Consistent.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. Influencer Marketing on Social Media.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

NOVEMBER 12, 2019

The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews. People are talking about your brand and product on social media and elsewhere online. You don’t even know the conversations are happening.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

SEPTEMBER 1, 2016

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. Conversion Rate Optimization.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

OCTOBER 25, 2016

I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

NOVEMBER 3, 2015

Remember trying to manage your brand’s presence on social media pre Hootsuite? You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each of which was punctuated by sitting down and writing a post.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

OCTOBER 20, 2010

It all comes down to the “social&# in social media; people value tools like Twitter, LinkedIn and Facebook for the interaction with like-minded individuals they provide. Those who focus on “broadcasting&# only their own content through these media tend to be shunned or ignored. Share this on Bebo. Tweet This!

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities. Like a real-world event, it’s noisy.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 22, 2020

Social media has become essential for brand promotion. Here are three essential things to know about creating, using, and monitoring hashtags in social media marketing campaigns. Here’s how to set up hashtag tracking to help monitor your social media campaign progress. Ask them in the comments section below!

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

SEPTEMBER 13, 2010

Moderate and respond to comments. Encourage comments, and when you get thoughtful comments or questions, respond and keep the conversation going. To be successful in social media, act more like a friendly pooch than an aloof feline. Subscribe to the comments for this post? A blog with obsolete (e.g.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

NOVEMBER 16, 2018

Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them.

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 4 LinkedIn Tips to Help You Stand Out by Social Media Examiner.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

SEPTEMBER 30, 2010

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Essential Topics for an Organizational Social Media Policy. Provide a short introduction and then define what you mean by “social media.&#

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 17, 2019

Social media guru Gary Vaynerchuk suggested that approach at one of his recent speaking gigs. Conventional wisdom is that Tuesdays are the best days for social media posting (particularly on Twitter), followed by Wednesdays and Mondays, then trailing off toward the end of the week. But what if they changed that pattern?

B2B 251

B2B LinkedIn Research Twitter 251

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. For B2B companies, it’s the most powerful social media platform for people to reach you, follow you, and learn more about your company.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MARCH 29, 2022

Similar to other social media platforms, Quora provides several fields to better optimize your profile: Add simple but catchy credentials that will appear under your name on Quora. To get more upvotes and comments on your Quora answers, make them more engaging and interesting than the average fluff that readers find on the platform.

Brands 204

Brands NoFollow Marketing B2B 204

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 207

Social Media Tools Netvibes Sample 207