Mindjumpers

JULY 10, 2012

Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. What are the trends and how can we relate or implement this to the conversations or stories we want to create? Local vs. global.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

FEBRUARY 23, 2011

And being a well-known brand, there will always be somebody out there badmouthing you, spreading negative comments about you in their networks. These can occur when there is : Inconsistency across channels: With social media you can touch the customer at any point in the purchase cycle: pre-purchase, during, and post-purchase.

Reputation 243

Reputation Social Media Brands Policies 243

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. So here’s a short checklist of how you can use social media to compliment your marketing activities.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. Word-of-mouth is not something new.

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

JULY 16, 2012

Tweet This is the first part of a series of two blog posts addressing the subject crisis management on social media. The importance of social media in crisis management. Today, the power of social media is indisputable. The issues should not only be monitored in the traditional media. Take action.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

JULY 2, 2012

The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity. Comment and like selected followers’ photos. Interact with your followers. Use hashtags.

Instagram 279

Instagram How To Hashtag Communities 279

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Do we have the necessary insights and knowledge about the media? What do we wish to gain?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Do we have the necessary insights and knowledge about the media? What do we wish to gain?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

OCTOBER 17, 2011

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Provide easy call for action by asking questions and explicitly encouraging users to comment or like your post.

Engagement 254

Engagement How To Feed Feedly 254

Mindjumpers

OCTOBER 28, 2011

Opening up for possible complaints from customers is a risk to take when jumping into the social media universe. Since a comment can be seen by a large number of other fans as well, it’s a good idea to deal with the situation as fast as possible. As such, you make sure that you do not overlook any comments.

Facebook 249

Facebook How To Guidelines Social Media 249

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Storytelling is actually the most powerful driver of engagement in social media. 5 Popular Posts About Social Media | Mindjumpers says: October 8, 2010 at 10:16 am [.]

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

JANUARY 31, 2012

Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people.

Applications 244

Applications Communities Conversation Film 244

Mindjumpers

JANUARY 10, 2013

But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. 2012 in Recap: The Year of Visual Social Media.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Also, users can quickly wrap co-workers into the conversation with the @username function.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

SEPTEMBER 17, 2010

She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. Some companies find themselves overwhelmed with this so called social media and as it tends to grow so does also the confusion. Social media policy. As I see it. Do and do not.

Policies 203

Policies Strategy Education Disqus 203

Mindjumpers

AUGUST 8, 2011

We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company. In order to keep the conversation flowing, it also helps to remember to respond to comments to your posts, which encourages people to come back to your blog. How to Start a Blog. ›

Guidelines 253

Guidelines Publishing Applications Conversation 253

Mindjumpers

JULY 30, 2010

Word-of-mouth has always existed, long before online media did. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. And so has word-of-mouth marketing. Human beings also like to tell stories. It’s a basic human need.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. The negative feedback will explain why certain post types or subjects are being hidden more than others or don’t receive as many likes, comments, or shares.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

MAY 1, 2011

Tweet In the hours after Obama’s official statement on the death of Osama Bin Laden, the topic is taking over the conversation on both Twitter and Facebook – turning once again the social media channels into the world’s largest water coolers. Digital Death In The World of Social Media.

Twitter 207

Twitter Facebook Trends Social Media 207

Mindjumpers

OCTOBER 12, 2012

The campaign finale took place at Times Square with the last “Daily Twist” cookie design created in real-time in a pop-up agency, based on ideas from consumers suggested through social media or from people showing up on Times Square for the finale. Please share with us in the comment field below.

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Campaign Engagement Tumblr Eventful 255

Mindjumpers

JULY 26, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategic Initiatives to Engage in Social Media Within the Hospitality Industry Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? This shows that social media is a cost effective channel for creating brand awareness.

Brands 208

Brands Disqus YouTube Campaign 208

Mindjumpers

AUGUST 31, 2010

Learn where your customers live on key social networks. Be empowered to go there to start the “conversation&# ; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy. If you have tried Flowtown or know of similar tools, please share it with us all in the comments.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

AUGUST 12, 2010

Having the human aspect to your business is absolutely crucial, and is one of the fundamental goals in social media marketing. Your blog is a way to reach out to your target audience, an opportunity to start conversations and interact with people. Why are you even here? Don’t be afraid to try out things.

Tips 193

Tips Guidelines Blogger Policies 193

Mindjumpers

SEPTEMBER 12, 2011

We can perceive ourselves as online publishers, and being a publisher is a role that has definitely changed along with the emergence of social media platforms. If you want to have an engaged community, it’s important to make people leave a comment and give you feedback as well. How Human Should Brands Become in Social Media?

Communities 196

Communities Content Tips Team 196

Mindjumpers

APRIL 12, 2016

Ultimately, these new newsfeed algorithms exist to generate more meaningful engagement, driving not just clicks, but conversations via comments, and shares. Social Media Trends, Prospects, and Challenges in India. Learn and adapt. Relevance is key. If they get this right, they won’t need clickbait.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

JULY 1, 2010

Similar Posts: Social Media Marketing Goals & Tools Five Consequences Of The Social Media (R)Evolution Without Content There Is No Conversion Tags: B2B , b2b marketing , content , Conversionation , J-P De Clerck , Marketing , segmentation , strategy Posted in Marketing & Communication Leave a Reply Click here to cancel reply.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

DECEMBER 21, 2011

For instance, fans might now indulge in private messaging leading to relatively less comments and interactions on the brand’s page. But then, ignoring certain comments might lead to higher risk of creating social media crisis! All said and done, this feature is not available to Facebook users worldwide, yet.

Brands 229

Brands Facebook Feed Feedly 229

Mindjumpers

MARCH 29, 2011

It markets itself as a social network, which lets users share their product experiences. In addition, a rating system lets the users score brands and products and they have the possibility of leaving comments as well. As being the key element within social media, your brand becomes a lot more transparent. Should I buy it?

Sites 198

Sites Products Foursquare Blogosphere 198

Mindjumpers

AUGUST 6, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed? Many people are giving tips on how to blog, and now I am joining in.

Tips 147

Tips CSR Disqus Blogger 147

Mindjumpers

JUNE 13, 2012

Creating social content is a struggle. Creating conversational touch points and developing social content is still something a lot of the largest global brands are struggling with. There are a lot of interesting insights in the report and I have chosen to point out two of these, which will be of focus in the following. .

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Report Brands Facebook Nielsen 274

Mindjumpers

MARCH 31, 2011

The real-time ad format will be able to deliver ads on the platform based on user conversations such as status updates and posts. This makes a test group of about 6 million people.

Facebook 214

Facebook System Advertising Platform 214