Jeff Esposito

SEPTEMBER 20, 2010

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. Enjoy this post?

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Review Video Creative Commons Disqus 34

Jeff Esposito

OCTOBER 15, 2012

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). On the social media side of things, Sesame Street is a company that I truly admire. When it came to me, I blurted out Sesame Street. The reason behind this was tri-fold. While it could have been.

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Brands Exercises Meeting Groups 47

Jeff Esposito

AUGUST 9, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Buzz around NFL Training Camps Written on August 9, 2010 by Espo in social media The opening of NFL Training Camps is one of my favorite times of the year. The integration of social media has given this buzz a new life, but what team’s fans are the most passionate?

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Training Sentiment Team Creative Commons 38

Jeff Esposito

JULY 15, 2011

This post from Christopher Barger highlights some good “do’s” ad “don’ts” for new shiny objects in the social media landscape. The comments in this post are great and I give a big hat tip to the artist formerly known as PR Cog for posting it and being open and conversational in the comments.

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Blogger Review Features Social Media 35

Jeff Esposito

JUNE 3, 2011

If enough comments below ask for the story I will schill it out. Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays. Deploy social media effectively – I liked this op-ed piece from the PRSA on who should own social media.

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Journal Community Platforms Social Media Data 39

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 23, 2010

I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week. Social media turf wars: are marketing and PR on a collision course? 1 Comment - Leave a comment!

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

AUGUST 20, 2010

The future of public relations and social media – While I am not one to overly share Mashable’s latest news, I will pimp this post as I am quoted in it along with some friends. Social Media Be its Own Job in Five Years? It is something that I disagree with as there are many jobs that are pure social media now.

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Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

JULY 19, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The importance of IRL meetings Written on July 19, 2010 by Espo in social media I talk to a lot of folks online and feel like most folks are friends in some way shape or form. Share your thoughts in the comments below or with your own networks. Enjoy this post?

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Meeting Alltop Creative Commons Disqus 30

Jeff Esposito

MARCH 21, 2011

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See See Facebook’s T&C ). The concept of making Facebook your central hub and presence on the web is sickening to me. I would love to hear why.

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Facebook MySpace Class Apple 49

Jeff Esposito

JUNE 17, 2011

It is not because it just introduces a new measurement that also brings the tried and true long-tail theory back into the picture as applied to social media. Where Does Social Belong? – I loved this post from my pal Gini Dietrich on where social media belongs within an organization.

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Microblogging Education Communities Engineering 37

Jeff Esposito

JULY 6, 2010

Now I am not suggesting that any of us will face the plight of Loman, but rather that with social media, we all play the role of salesman in some way within the social Web. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! Don’t believe me? Enjoy this post?

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Creative Commons Disqus Price Skills 31

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Is there a void of advanced social media content on the conference scene? – Check the comments for some great feedback.

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Sports Conference Influencer Social Media 28

Jeff Esposito

APRIL 29, 2011

The comments section is also filled with very smart commentary on the subject. Who Owns Social Media? – For me it is mostly people I have conversations with or I find interesting. Unfortunately there is still a line in the sand and folks just can’t see beyond it or decide on a way to have everyone working together.

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Sentiment Energy Project Meeting 37

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. Some smart responses in the comments as well. Social media boosts Domino’s Pizza’s online sales by 61.4% – I am sorry, but I am calling shenanigans on this one.

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Creative Commons Disqus News Comments 24

Jeff Esposito

AUGUST 13, 2010

74% of Social Media Users Expect Cries for Help to Be Answered Within an Hour – This is a pretty interesting report from the Red Cross. It not only shows our expectations from assistance via social media but the way that it has become an integral form of communication and our daily lives. Who “owns” social media? –

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CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. So it baffles me when I read posts and hear people talking/positioning social media in a way that will only open it up to skepticism. Share your thoughts in the comments below or with your own networks.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

FEBRUARY 12, 2012

In keeping my network small, I’ve been able to have more meaningful conversations and relationships with the folks that I’ve connected with. To me it’s more curation than social ecosystem. I’d love to hear in the comments below. What applications are you currently evaluating to see if they are humps or dumps?

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Applications Foursquare Curation Social Networking 40