Dave Fleet

SEPTEMBER 2, 2010

Is the term “social media&# hurting strategic communicators in the digital space? Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. Social media.

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.”

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments then stay sync’d between the two sites. Ability to comment as a Page.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Think long-term, not short-term.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010. February 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? Which leads me to the next point… 3.

Influencer 321

Influencer ROI Metrics Klout 321