Akamai Marketing
DECEMBER 29, 2011
This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?
Akamai Marketing
NOVEMBER 25, 2011
All this social media marketing? Why bother using social media for customer service? Is your social media person this human? Do you think customer service via social media is a waste of time? What’s it all about? All this chatter about humanizing and engagement? Would you do it?
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Akamai Marketing
FEBRUARY 3, 2011
The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.
Akamai Marketing
JULY 28, 2011
I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? Chances are your business falls somewhere in the middle of that range.
Akamai Marketing
OCTOBER 4, 2011
If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign.
Akamai Marketing
JULY 7, 2011
I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters. Is creating “Circles&# to limit conversation the essence of social media?
Akamai Marketing
JULY 26, 2011
.&# Typically, I define engagement as sharing, clicking or commenting. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. After all, isn’t that the promise of social media? When something’s interesting, people say so.
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