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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 173
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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

Eventful 185
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How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

API 207
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How to Optimize For and Track Facebook Custom Events

Jon Loomer

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. First, when we speak of “events” in this context, I’m referring to pixel events. You could optimize for standard events when creating a conversions campaign.

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Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

Bill Hartzer

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. referring to this article.

Comments 142
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What Do The Different Symbols And Icons Mean In Instagram?

SocMed Sean

What does the conversation bubble icon mean in Instagram? The conversation bubble icon in an Instagram post is sometimes referred to as a chat bubble. Tapping it displays the Comments below a post. If the post has many comments, you can scroll up or down to view them.

Instagram 243
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10 metrics to track influencer marketing success in 2024

Sprout Social

Reach refers to the number of people who saw your content. Audience engagement The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns.

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