Jon Loomer

OCTOBER 2, 2023

In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take advantage of it Let’s go… A Note on Attribution Before we get to the feature, a brief explanation is in order. Attribution is how Meta gives credit to an ad for a conversion.

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Conversation Data Advertising Report 177

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m talking about Meta’s own conversion event data not matching up. Custom conversion mapped to that standard or custom event 3. Browser vs. API Event Deduplication. It’s not.

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Eventful Conversation Report API 146

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Conversation Facebook URL Report 197

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Conversation Campaign Aggregator Eventful 184

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. How can you leverage this information? And yet, no conversions.

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Conversation Cost Metrics Campaign 178

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. The difference is granularity.

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Conversation Facebook Eventful Report 189

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Analytics Conversation Brands Sentiment 84

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. Let me know in the comments below!

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Campaign Conversation Instagram Metrics 147

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. What I do know is that among its capabilities is sending web events for Facebook Conversions API. Let me know in the comments below! I may have found it in Zaraz. What do you think?

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API Conversation Facebook Eventful 160

Hootsuite

AUGUST 17, 2020

But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too. YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue. Plus, comments play an important role in the YouTube algorithm.

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Comments YouTube HootSuite How To 143

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms.

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Conversation Report Facebook Eventful 188

Sprout Social

JANUARY 12, 2022

Positive comments. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. Shout-outs. The reality?

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Conversation Review Marketing How To 136

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. My immediate thought was view-through attribution.

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Examples Conversation CPM Campaign 206

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Those you target will comment, like, and share your ad. Meanwhile, it was driving more conversions than we knew.

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Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 11, 2023

A part of the country isn’t leading to conversions? You can provide targeting suggestions, but otherwise the algorithm will use pixel data, conversion history, and ad engagement history to build a starting audience. If you have a small budget, the broad targeting approach isn’t likely to yield many conversions.

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How To Groups Groups Campaign 190

Jon Loomer

NOVEMBER 13, 2023

Select “On your ad” as the conversion location in the ad set. Let me know in the comments below! The post How to Create Reminders Ads for Instagram appeared first on Jon Loomer Digital. Create Reminders Ad To create a Reminders ad, you’ll need to use the Engagement objective.

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Instagram How To Eventful Upcoming 179

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 193

agora pulse

FEBRUARY 21, 2019

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. Comment on a Facebook Page from Your Personal Profile. Comment on a Facebook Page from Your Personal Profile. You may want to post and comment as your Facebook Page on your own Page. Comment on Other Pages.

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Comments Facebook How To Groups 137

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

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Brands How To Sentiment Metrics 110

Webbiquity SMM

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. They should be challenging yet within reach.

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Social Media Tips Marketing HootSuite 267

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Will joining this conversation help us achieve our current social media goals ?

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Trends Social Media Brands Meme 167

Jon Loomer

SEPTEMBER 15, 2022

Is it due to the conversion rate? Facebook offers some metrics like Result Rate and Conversion Rate Ranking, but they don’t provide a rate for the number of Conversions compared to View Content, for example. Messaging Conversations Started (4). Post Comments (1). Post Comments. Post Shares (3).

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Metrics Examples Facebook How To 214

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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Conversation Brands Authentication Trends 130

agora pulse

NOVEMBER 27, 2017

And of all engagement, actual comments rank towards the top. It can provide valuable social proof, showing first-time visitors that all these other users were invested enough in your content to comment on it or subscribe to your channel. Let us know in the comments!” See in this video how Rosanna Pansino (9.1

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Comments YouTube Video How To 142

Jon Loomer

OCTOBER 7, 2021

In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. You can use the Minimum ROAS Facebook bid strategy when optimizing for Value in a conversions campaign. For example, 10 $100 conversions are preferred over 20 $20 conversions.

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Strategy How To Facebook Meeting 201

Webbiquity SMM

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Some key conversations may even slip through the cracks. Manually tracking individual mentions is a time-consuming process.

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Sentiment How To Analysis Trends 142

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 163

Jon Loomer

SEPTEMBER 27, 2021

Lookalike Expansion is automatically enabled for new, duplicated, and draft campaigns and ad sets optimizing for conversion, value, or app events using the Conversions objective. You’ll notice a checkbox after selecting a Lookalike Audience when creating such a conversions campaign. How to Use Lookalike Expansion.

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Facebook How To System Advertising 212

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. You could optimize for standard events when creating a conversions campaign. Standard and custom events don’t have rules, whereas custom conversions do. And it was.

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Eventful Facebook How To Conversation 215

Waxing UnLyrical

JUNE 2, 2014

“Conversation.” But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations.

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Conversation Exercises Small Business Consultant 205

SocMed Sean

MAY 3, 2022

How to Make a Public Profile on Snapchat. How to Get a Streak Back on Snapchat. Sometimes, clearing the conversation or your junk can also help. How Can I Get My Snapchat Score Up? If you want a higher Snapchat score, you need to know – how is Snapchat score calculated? How to Clear Conversations on Snapchat?

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Issues How To Conversation Privacy 230

agora pulse

MAY 24, 2017

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

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Conversation Instagram How To Adwords 129

Oktopost

APRIL 10, 2019

With social lead capture your social media tool can track conversions from the prospects initial ‘click’. In order to effectively track conversions from social media, your marketing team needs a social media management platform that can properly capture social lead data. How do you ensure your lead sources are properly tracked?

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Conversation Social Media ROI B2B 99

Jon Loomer

APRIL 26, 2022

For example, each uses the Conversions objective and with ad images that utilize a similar image and copy. Let me know in the comments below! The post How to Manage Audience Fragmentation with Automated Rules appeared first on Jon Loomer Digital. These could be ad sets within the same or different campaigns.

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How To Notification Template Templates 192

Hootsuite

MARCH 28, 2022

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. the comment section — and participate in this wild and wonderful comment ecosystem. On TikTok , great comments are an art form.

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Buy Comments Privacy Video 92

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. How many happen within a 1-day view? 8-Event Limit.

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How To Facebook Advertising Eventful 210

Jon Loomer

MARCH 14, 2022

For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking. I’d also say that Automatic Placements is likely fine when optimizing for conversions. How do you use placements? What Should You Do?

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How To Facebook URL Cost 199