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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 174
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. The number of comments on your Instagram Story doesn’t mean much if they’re all from spam accounts. Is your bounce rate low?

Metrics 107
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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Do not gloss over this. Does how you get there matter?

Eventful 193
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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[SOLVED] Uploading Photos To Instagram AND Responding To Comments From Your Laptop Or Desktop

SocMed Sean

There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments. Additionally, Instagram has made it so that you cannot respond to comments using their browser-based version of the site. Reply to a comment using your desktop PC or Mac keyboard – CHECK.

Comments 255
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40 Ideas for TikTok Comments (Don’t Buy Them)

Hootsuite

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. the comment section — and participate in this wild and wonderful comment ecosystem. On TikTok , great comments are an art form.

Buy 92
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YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? There's a definite lack of civility going on there. I wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? Have your answer?

Comments 142