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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose. Fortunately, Hillsdale discovered a social media management tool that best meets its needs. What social media management tool were you using before Agorapulse?

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., pts Settings.