Harp Interactive

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

BlogPulse Conversation Tracker. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. Monitoring Tools For: Blogs. Blogdigger. Google Blog search. Technorati. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com. Twitter Search. UberTwitter.

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5 Ways to Battle Social Media Stump

Harp Interactive

Not the shiny ring and promises of eternal love kind, but the kind that involves your active, daily participation in online conversations. Whether you initiate the conversation or participate in other conversations, directed to you specifically or not…engagement is crucial to your social media success.

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Monitor Your Brand Online-Part 1

Harp Interactive

In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Tags (keywords on social bookmarking sites and Twitter Hashtags).

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Pro-active engagement is when you use monitoring and searches for industry specific posts, comments or tweets that you can either re-tweet, lets say on Twitter, or answer or make a comment on.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

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February’s Featured Resource: Amplify.com

Harp Interactive

Like most social media platforms, you can create a profile, follow sources, view your newsfeed from those sources, recommend clips, comment and share. the quality of conversations and members. the ability to connect the comments with external sites like Twitter. the quality of conversations and members.

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Best Practices for an Engaged Social Presence

Harp Interactive

That is, 80% of your tweets should be helpful or conversational while only 20% should be promotional. Provide good unique content – start conversations, chat, ask questions, and always respond to any comment on your wall…positive or negative. Avoid text message abbreviations, pay attention to grammar and spelling. Be genuine!