Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right?

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

FEBRUARY 5, 2010

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. Be part of the conversation. 7) Create a hashtag around your company, product, or industry and drive the conversations. Where are the conversations? It’s a very clear way to demonstrate value. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Or is it a blog that has 3-4 posts over the span of 6 months? Maybe, possibly, and perhaps?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. Or the first time someone followed you on Twitter. Pretty cool wasn’t it?

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JUNE 28, 2010

I applaud you for reaching out to me because it sounds like you may be starting to drink the Koolaid- but it is a process in which a lot of people try to hopscotch the conversation and go right for the sale. Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JULY 12, 2010

Back then, comment spam and server farms did wonders for text based links and I was all over it. I started seeing the conversations. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system. But a funny thing happened. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. Please join us Tuesday 02/16 at noon est and become part of the conversation. So let’s focus a minute. You want to listen for mentions of your company, brand and top executives. via hashtagsocialmedia.com.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

OCTOBER 6, 2014

The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. There are conversations we don’t see that sit behind social chat apps like Kik, WhatsApp and WeChat and Ask.fm It resonates. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228