Akamai Marketing

SEPTEMBER 13, 2011

Responding to a comment, tweet or post using the person’s ACTUAL name (even if you have to look it up) builds community. Support doesn’t mean messaging, it means finding out what’s important to your community and help them have that conversation. Communities are personal. It takes courtesy, respect, appreciation.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. I’m pretty much on #teamfollow, which means if you follow me, I follow you.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JULY 19, 2011

Excitement to me, by the way, is measured largely in conversation around the post. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. Regardless, you have to learn from the experience and move on.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 1, 2011

While that’s the way so many conversations are taking place, its mostly because there is no single way to measure social media. If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JULY 10, 2012

The response itself was a pleasant surprise, but the fact that they acknowledged my comments and said they would share my comments with the guy who cleaned my carpet really impressed me. Nice follow through and thanks for letting me know you actually read the survey and my comments. Its a genuine two-way conversation.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

AUGUST 29, 2011

Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. As their pictures were posted and others commented, the Storify got to be fun and interesting.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

DECEMBER 20, 2011

They also know that by sharing, they engender conversations, comments and ideas which help them flesh out their ideas and opinions, which takes us back to the fact that most experts are outstanding students. That’s why so many people who are considered experts are also speakers and bloggers, writers.

Social Media 186

Social Media Creative Commons Proposal Project 186