Adam Sherk

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More Content Shared on Facebook but Twitter Click-through Rate Much Higher

Adam Sherk

What gets more traction for publishers: content shared on Facebook or Twitter? According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a much higher click-through rate.

Twitter 138
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. What Horrible Things Did Time Magazine Do in 1964?

News 149
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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

To increase lifetime ad revenue you essentially need to optimize for three specific goals: Increasing CTR on your content pages (so that visitors click on ads more often). Increasing content distribution (so that visitor shares your content on social channels). Tips to increase content distribution.