Adam Sherk

OCTOBER 20, 2009

Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. Based on their press release page and RSS feed, since the service launched in late July they’ve distributed 51 press releases, a small number being their own.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

OCTOBER 6, 2010

by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. Thanks for your post.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

AUGUST 4, 2010

First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media. They also made 29 comments; that’s a very low number but most of the other sites have not made any. But how will users respond to the new format?

Digg 134

Digg Sites News Activities 134

Adam Sherk

OCTOBER 29, 2009

by Adam Sherk on October 29, 2009 This week Google unveiled Google Social Search , an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. If not how do we get there? Related posts: Does Google Want Brands in Your Social Circle?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

SEPTEMBER 23, 2009

After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans. Even more mundane news items still manage to spark a round of commenting. Which News Sites Have the Most Valuable Facebook Pages?

News 104

News Engagement Facebook Press Release 104

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

JANUARY 6, 2010

The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources. In looking through the site though one thing stands out – nearly every item has no comments or reactions: That seems odd, but it’s not just a holiday season slowdown.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

FEBRUARY 19, 2010

But that’s no longer a significant opportunity, so blog tags are now more about on-site usability; directing users to additional content on a particular topic or allowing them to subscribe to topic-specific RSS feeds. To be clear, I’m not saying that blog tags have no SEO purpose or value.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

MAY 4, 2010

So I checked the number of likes and comments for each team’s last 10 updates. I realize that counting likes and comments is a very limited measurement of engagement but it offers a simple way to compare user activity on each team’s Facebook Page. 2527 2 Denver Nuggets 151,165 784.3 3 Boston Celtics 592,509 632.6

Team 165

Team Engagement Facebook Press Release 165

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Much of what I came across will not be particularly compelling to users or do much to drive repeat visits.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

AUGUST 7, 2009

With this in mind, it is beneficial for news and content sites to take a diversified approach to Twitter, offering a range options for users to subscribe to. While the variations are limitless, the main opportunities include: Content Broadcasting – this is essentially RSS feeds on Twitter, used for simply pushing out links to new content.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

DECEMBER 2, 2009

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Which News Sites Get the Most Social Media Engagement?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Duplication and Novelty Detection – More credit is given to original sources of content. Google News uses “Citation Rank” to try to determine the original source (i.e.

News 158

News Google Tips Press Release 158

Adam Sherk

JANUARY 19, 2010

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

OCTOBER 23, 2009

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. As for social media traffic, while still quite small those figures are definitely trending up strongly for news and content sites, especially when looked at year-over-year.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

FEBRUARY 17, 2010

Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. And while there are many improvements that could be made to the interface, Facebook Pages offer a clean, simple way for news sites to promote their content and interact with readers.

Sites 118

Sites News Google Facebook 118

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. 2 comments… read them below or add one } Gary Gregory October 9, 2009 at 4:51 pm Thank you for the list! Does this work?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JANUARY 11, 2010

While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

Study 147

Study News Press Release Report 147

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword. Thanks for sharing.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. What Horrible Things Did Time Magazine Do in 1964?

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

APRIL 13, 2010

UPDATE: After Mike’s comment below I added Yahoo! Home pages will rank well for branded searches regardless of site speed, so it is at the content level that the scores matter more. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

DECEMBER 17, 2009

3 comments… read them below or add one } Jeff Lancaster - Outrider December 17, 2009 at 3:02 pm It is indeed interesting to see that search is holding its own. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Thank you for keeping us informed.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

MAY 26, 2009

Whether it is individual releases or your entire newsroom, hosting on PitchEngine means that the content is not on your site, so your domain loses the SEO benefit of the links pointing to that content. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

JANUARY 7, 2010

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

AUGUST 16, 2010

In looking at recent posts of the day, most are getting more than 2,000 “likes” and a considerable number of comments: If there are 10,000 active fans daily you would think they’d all be “liking” the post of the day since that is primarily what is driving the repeat visits. But 2,000+ likes per wall post is impressive. Apparently it does.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

JANUARY 12, 2010

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. Adam Sherk January 16, 2010 at 3:31 pm Thanks for your comment and insights Peter. A simple thing that many teams do is providing in-game updates via Twitter. Great work, Adam.

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

AUGUST 10, 2011

The number of diggs by each profile is up quite a bit but there has been little commenting activity: Profile Diggs by Publisher. 8/4/10 Increase Comments by Publisher. 8/10/11 Comments by Publisher. But a quick look at the diggs by the Reuter’s profile shows that it is mainly just digging its own content. 16 Telegraph.co.uk

Digg 121

Digg Publishing Yahoo Journal 121

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. But that’s all the more reason to make the most of the opportunity.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

JANUARY 26, 2010

As of today the Colts’ official Facebook page has 249,481 fans and their wall posts are getting a good amount of “likes” and comments. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

NOVEMBER 18, 2009

7 comments… read them below or add one } Marty November 19, 2009 at 6:48 am Great post. There is also @patriotsdotcom with 6K+ followers that includes content from patriots.com. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Team 209

Team Twitter Facebook Sports 209

Adam Sherk

APRIL 5, 2010

As Markus points out in the comments below, the problem with Facebook search and the Detroit Tigers page was actually that I used the misspelling “Detriot&# in my search query. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Pretty embarrassing.

Team 204

Team Twitter Facebook Comparison 204