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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them.

Data 85
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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 156
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Jeff asked several other content/social thinkers and consultant-types to weigh in as well. The goals of content marketing are consumption, then behavior.

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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning.

Team 92
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The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. I was so focused on what other people thought about my blog that it is evident that my content wasn’t as good as it could have been.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. A “like” is a passive response to content, while a comment is engagement. Because there is nothing going on that interests them.

Brands 275
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Does My Business Need to be on Twitter?

yMarketingMatters

Promote your company and your content, and Get Noticed! It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers.

Twitter 235