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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Repeat and measure over time This is not a one-and-done exercise.

Data 142
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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 155
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Content marketing is the new brochure.

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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning.

Team 92
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Vitrue a social media marketing platform determined that the.

Brands 275
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Does My Business Need to be on Twitter?

yMarketingMatters

Promote your company and your content, and Get Noticed! It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers.

Twitter 235
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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?