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Changes to Google News

Sherrilynne Starkie

Google is now using machine learning to group top media stories in Google Search and has implemented carousels to improve search relevance and make news easy to access. When there are multiple stories related to a search, Google is organizing the results by story. Have you experienced this enhanced Google News Search?

News 195
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts?

LinkedIn 102
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193
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How I Organize Google Reader for Blog Commenting

Kikolani

And one thing I discovered very quickly about the photo community is if you want comments, you better start giving comments first. I started out on sites by photo bloggers I met at a photowalk in downtown Phoenix and branched out from there with people in their comments and on their blogrolls. In Google Reader, of course.

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.

Content 304
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Blog Comment Spammer Leaves Comment. Forgets to Spin the Content.

Bill Hartzer

When you have a fairly popular blog, you have to deal with comment spammers. Unfortunately, blog comment spamming still works apparently, or at least the blog spammers haven’t learned that it doesn’t work. Nonetheless, I’m still amazed at some of the comments left on the blog.