Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. The first step will be to select a Content Type.

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Organization Facebook Content Metrics 214

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.

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Platform Video Instagram YouTube 177

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. Our video will help walk you through the visuals, but if you prefer to read along, we’ve summarized the highlights of the discussion below. It got a lot of comments and shares. It was spot-on.

Social Media 161

Social Media Brands Content UGC 161

Jon Loomer

NOVEMBER 29, 2022

You may know that I have fully embraced short-form video during the past couple of months. I now focus first on short-form video. I make time for recording and editing videos. At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. Time is money.

Video 200

Video Marketing ROI Buy 200

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need.

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Metrics Video Brands Facebook 131

agora pulse

NOVEMBER 27, 2017

And of all engagement, actual comments rank towards the top. This just as true for YouTube as it is for Facebook or Twitter, even though it isn’t always thought of as a social networking site. Comments in particular generate discussion, which means more engagement and more people wanting to engage with your content.

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Comments YouTube Video How To 142

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. ” Now, select “Video.”

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Engagement Video Facebook How To 148

agora pulse

JUNE 4, 2019

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. So, what do all these options mean? And how can you use them to your advantage?

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Publishing Video Facebook Embedding 161

Jon Loomer

NOVEMBER 6, 2022

I am deeply invested in short-form video. I’ve long resisted video creation in every form. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video. My video efforts have been few and far between. Sometimes I’d turn a podcast into a video.

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Video Instagram Meme Facebook 187

Jon Loomer

SEPTEMBER 18, 2019

Facebook marketers are always looking for ways to create content that people actually want to engage with. Facebook video polls could be a great solution. Let’s take a closer look at an example of a Facebook video poll and how you can set one up yourself… Example of a Video Poll.

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Video Facebook Publishing Organization 167

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

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Video Film Content How To 93

agora pulse

JUNE 19, 2020

Everyone’s wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? You know you need to do video as part of your Facebook marketing. But should it be live video, pre-recorded video, or a bit of both?

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Video Facebook Skills Social Media 114

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. You can use others as well (content ID, content type, number of items), but start here. Watch Video. Let me know in the comments below! This is especially useful if you aren’t super technical (which includes me).

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Eventful Facebook Price Process 203

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. Post Comments (1). Video Plays at 95% (1). Post Shares (3).

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Metrics Examples Facebook How To 214

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Is it live?

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Video Facebook YouTube Publishing 154

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. The comments I’ve seen about it make that obvious. None of that was possible.

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Facebook RSS Aggregator Mobile 204

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. Table of contents.

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Video Facebook Notification API 145

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Communities Engagement Facebook Authentication 233

agora pulse

AUGUST 31, 2017

Let’s face it, creating video content for social media can be unrewarding. It’s time-consuming to make, particularly long form video. Even something seemingly off the cuff like live video takes time to prep. You can extend the life of your video by adding some repurposing magic. Don’t despair.

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Video Content Film Instagram 155

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

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Video Social Media How To Trends 128

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

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Engagement Report Video Metrics 124

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

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Instagram Facebook Marketing Features 106

Firebelly

SEPTEMBER 9, 2014

Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site.

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Video Facebook Feed Feedly 174

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. Sometimes, they can surface exclusive content. But I also want to test what Facebook is doing these days. Maybe you are seeing the ads now?

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Facebook Aggregator Upcoming Engagement 209

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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Statistics Social Media Video Marketing 142

Later

SEPTEMBER 29, 2020

Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels.

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Video Content How To Instagram 77

Social Media Strategies Summit

JUNE 3, 2021

With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in unique formats. Image Source: U.S. Senator Thom Tillis.

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Engagement Communities Video Tourism 149

agora pulse

SEPTEMBER 26, 2017

Video is getting priority placement in the Facebook newsfeed these days. If done well, videos posted natively to Facebook can generate a lot of engagement, drive traffic to your website, and generate sales, making video a must inclusion in your Facebook marketing strategy. Versatility of the video format.

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Video Facebook Smart Phone Organization 128

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. Live Video. Thought Leadership Videos.

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Types Video Content Case Study 119

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. Video Views. The surprise was including Video Views in this group, though it is logical. Video Views.

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Facebook Eventful Conversation Engagement 199

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

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Social Media Tips Marketing UGC 226

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

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Buy Video How To Template 117

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Is this a video, though?

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Facebook Report Campaign Apple 209

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

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Facebook Instagram Advertising Engagement 207

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Facebook Engagement Advertising Types 213