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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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How Do I Share A Facebook Post To Twitter?

SocMed Sean

Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. To continue in this series of social media cross-promotion, I thought I’d go ahead and add a follow-up post that answers the question of “how do a share a Facebook post on Twitter?

Twitter 246
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More Branded Social Media Content We Love: Sept 2023

Ignite Social Media

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. It got a lot of comments and shares. It was spot-on.

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Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. Interesting, right?

Strategy 410
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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. But how is your video marketing performance?

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10 Ways Government Agencies Can Get the Most Out of Their Facebook Page

Social Media Strategies Summit

When it comes to reaching and engaging audiences, Facebook is still hard to beat. Before you worry about your posting strategy , getting your Facebook page in decent working order is essential. With that in mind, in this article, we’re going to look at how government agencies can get the most benefit from their Facebook Pages.

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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. Post Comments (1). Post Comments. What Are Custom Metrics?

Metrics 214