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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022? This list will help.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. What about forums? And, once you have your content, how do you want to roll it out? Disappearing content apps. Discussion forums.

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How to Create Content That’s Inspired by Your Community

Ignite Social Media

You can read all about it here , but the key takeaway is that as marketers, we really need to have a deep understanding of the people we’re trying to reach in order to create content that’s going to resonate with them—the stuff that makes them think, “Hey! people-first content. They get me!”—people-first The best way to do that?

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2 Tips for Creating Sharable Content for Influencers – SEO Strategies

Twenty4 Social

Then when they read it on your site they’ll be more likely to want to post it on their own websites or on forums. This was a strategy that was around before social media marketing existed in a big way and one that allowed for a piece of writing to go viral before the days of Facebook or Twitter. Here’s to your success!

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Brand communities could be anything from a Facebook group to an online forum on the brand’s website. They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. All of the brand’s content solidifies this value, further strengthening the brand image.

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How to recruit more talent for your social video content

Sprout Social

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. You may even have some content ideas in mind.

Video 91