Facebook Reactions on the Rise (Report)

Reactions increased nearly 50 percent on pages with 10 million fans, but they still account for less than 6 percent of all Facebook interactions.

Ever since Facebook introduced the like button in 2010, users have wondered about a complimentary dislike button, or at least other ways to react. Facebook finally introduced Reactions for posts worldwide earlier this year, but users were fairly underwhelmed. A new study from Quintly examines current trends in Reactions.

Use of Reactions has almost doubled among users, but they still only account for less than 6 percent of all Facebook interactions, according to Quintly. Almost 77 percent of all interactions on Facebook are likes and, interestingly, there are almost 5 percent more shares than comments on the site.

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