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How companies use video content on social media

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If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. But how is your video marketing performance?

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Interactive posts for social media: how to approach and engage your audience

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Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. What is social media interaction?

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

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After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void. For example, let’s say that you publish a post to an audience of 100,000 people who do not generate much engagement in likes, comments, clicks, and shares.

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How to Plan Your Social Media Strategy for Better Engagement

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Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile. Know how your audience consumes content.

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What a Brand Advocate Is and Why Your Company Needs One

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Reviews are one of the main content types consumed today. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people. Content published on social media is essential for companies. A survey showed that 76% of people admit they trust more in content generated by regular people.

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Overcome Short Attention Spans with Micro-content

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But after a study from University of Hamburg and University of Hannover researchers proved that over 50% of Internet users stay on a webpage for less than 10 seconds, advertisers have focused on micro-content : clever, persuasive, and concise messages to target an audience with barely-there attention spans. Play to Your Platform and Audience.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

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Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred.

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