The Social Media Incubator
AUGUST 9, 2013
Members of the traditional media use Facebook or Twitter as outlets to collect valuable content. Once you find out who those people are, go follow them on Facebook and Twitter by searching their name. Share and Comment. If your content is out of date, it can hurt your credibility. Don’t be annoying.
The Social Media Incubator
JULY 2, 2013
Take a look at your analytics to see what content seems to be working and who your audience continues to be. For example, on Facebook, check your “Insights” and take a look at the demographics and your reach over the past month. While creating interesting and engaging content, make sure you are referencing current trending topics.
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The Social Media Incubator
JULY 5, 2013
When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest. Pinterest traffic spent 60% more than traffic from Facebook. Keep your content fresh.
The Social Media Incubator
OCTOBER 3, 2013
Do you have valuable content? If there are pictures you can take, videos you can make or advice you can give, then you probably already have the content. Do they feel comfortable to contact you through social media and confident that their comments or concerns will be heard? Is your social media branded?
The Social Media Incubator
AUGUST 3, 2015
Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire. Brands are more likely to lose customers when they do comment on such things. Let’s look at the three most common: Preventable crisis. Responsive crisis.
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